[{"data":1,"prerenderedAt":1974},["ShallowReactive",2],{"blog":3,"/blog":17},{"id":4,"title":5,"body":6,"description":7,"extension":8,"meta":9,"navigation":10,"path":12,"seo":13,"stem":15,"__hash__":16},"blog/pages/blog.yml","Blog",null,"Expert perspectives on digital shelf analytics, retail technology, and e-commerce strategy.","yml",{},{"icon":11},"i-heroicons-newspaper","/pages/blog",{"title":5,"description":14},"Expert perspectives on digital shelf analytics, retail technology, and e-commerce strategy from the Eebz team.","pages/blog","qRON8rKbqFAk-aguem-fiYeK6VXPrDpCfFR6HckwtA0",[18,175,344,709,1254,1291,1361,1499,1762,1875],{"id":19,"title":20,"authors":21,"badge":24,"body":26,"date":162,"description":163,"extension":164,"image":165,"meta":167,"navigation":168,"path":169,"seo":170,"stem":171,"tags":172,"__hash__":174},"posts/blog/act-faster-with-insights.md","Act faster with insights that matter",[22],{"name":23},"Eebz Team",{"label":25},"E-commerce Insights",{"type":27,"value":28,"toc":147},"minimark",[29,33,37,40,53,56,59,63,66,77,80,84,87,90,93,104,107,111,116,119,123,126,130,133,137,140,144],[30,31,20],"h2",{"id":32},"act-faster-with-insights-that-matter",[34,35,36],"p",{},"The problem: too much data, not enough clarity.",[34,38,39],{},"Digital shelf data is powerful - but only if you can get to the right signals quickly. Most teams don't struggle with lack of data. They struggle with:",[41,42,43,47,50],"ul",{},[44,45,46],"li",{},"Overloaded tables packed with columns they rarely use",[44,48,49],{},"Having to scroll horizontally to find the same metrics every time",[44,51,52],{},"Different roles needing different views of the same dataset",[34,54,55],{},"Sales want availability and price. E-commerce teams want visibility and rank. Analysts want depth - but only when they need it.",[34,57,58],{},"When everyone sees the same default view, no one gets exactly what they need.",[30,60,62],{"id":61},"what-best-in-class-tools-do-differently","What best-in-class tools do differently",[34,64,65],{},"Leading platforms like HubSpot solve this by letting users configure what they see. Instead of forcing every user into a one-size-fits-all table, they allow:",[41,67,68,71,74],{},[44,69,70],{},"Columns to be added or removed",[44,72,73],{},"The most important data to be surfaced first",[44,75,76],{},"Views that match how that user actually works",[34,78,79],{},"The result? Faster insight, less friction, and better decisions.",[30,81,83],{"id":82},"the-eebz-approach-configurable-columns-built-for-digital-shelf-teams","The Eebz approach: configurable columns built for digital shelf teams",[34,85,86],{},"Eebz brings that same principle to digital shelf analytics.",[34,88,89],{},"With configurable columns, users can tailor tables to show only the data that matters most to them - no clutter, no compromise.",[34,91,92],{},"You can:",[41,94,95,98,101],{},[44,96,97],{},"Select which metrics appear in your table",[44,99,100],{},"Reorder columns to match your workflow",[44,102,103],{},"Remove low-value fields that slow you down",[34,105,106],{},"This means less time navigating the UI, and more time acting on insights.",[30,108,110],{"id":109},"real-world-use-cases","Real-world use cases",[112,113,115],"h3",{"id":114},"_1-e-commerce-managers","1. E-commerce managers",[34,117,118],{},"Focus on availability, price vs competitors, and retailer compliance. By hiding secondary metrics, they can immediately spot issues that impact sales.",[112,120,122],{"id":121},"_2-brand-and-media-teams","2. Brand and media teams",[34,124,125],{},"Prioritise search visibility, PLP rank, and share of voice. Their view surfaces discovery and performance metrics without noise.",[112,127,129],{"id":128},"_3-analysts-and-power-users","3. Analysts and power users",[34,131,132],{},"Build deeper, more detailed views for root cause analysis, trend investigation, and reporting.",[30,134,136],{"id":135},"why-it-matters","Why it matters",[34,138,139],{},"Configurable columns aren't just a UI enhancement - they directly impact speed to insight. They help teams find issues faster, reduce cognitive load, and align the platform to how different roles actually work.",[30,141,143],{"id":142},"the-bottom-line","The bottom line",[34,145,146],{},"Great analytics platforms don't just provide more data - they make the right data easier to access. By giving users control over configurable columns, Eebz ensures every team gets to what matters most, faster.",{"title":148,"searchDepth":149,"depth":149,"links":150},"",2,[151,152,153,154,160,161],{"id":32,"depth":149,"text":20},{"id":61,"depth":149,"text":62},{"id":82,"depth":149,"text":83},{"id":109,"depth":149,"text":110,"children":155},[156,158,159],{"id":114,"depth":157,"text":115},3,{"id":121,"depth":157,"text":122},{"id":128,"depth":157,"text":129},{"id":135,"depth":149,"text":136},{"id":142,"depth":149,"text":143},"2026-02-05T00:00:00.000Z","The problem: too much data, not enough clarity. Learn how configurable columns transform your digital shelf workflow.","md",{"src":166},"/images/correct-data-at-the-right-time.webp",{},true,"/blog/act-faster-with-insights",{"title":20,"description":163},"blog/act-faster-with-insights",[173,25],"Configurable Columns","43le4jN3cdeGqGozEMTP6tep-Kkf9o8cQUyiJLN8VYw",{"id":176,"title":177,"authors":178,"badge":180,"body":182,"date":333,"description":334,"extension":164,"image":335,"meta":336,"navigation":168,"path":337,"seo":338,"stem":339,"tags":340,"__hash__":343},"posts/blog/ada-core-values.md","Ada's Core Values",[179],{"name":23},{"label":181},"Ada",{"type":27,"value":183,"toc":320},[184,190,194,197,200,207,210,214,217,221,224,228,231,263,267,270,274,277,281,284,288,291,295,298,301,304,306],[34,185,186],{},[187,188],"img",{"alt":181,"src":189},"/images/blog/ada-core-values/ada-hero.png",[30,191,193],{"id":192},"what-is-ada","What is Ada?",[34,195,196],{},"Ada is Eebz's AI-powered sales agent. She works on behalf of Brands to engage Retailers - recommending products, negotiating terms and supporting the sell-in process. But unlike a traditional sales tool, Ada is built on a clear set of values that govern how she operates in every interaction.",[34,198,199],{},"These values ensure that Ada sells with honesty, fairness and respect - creating outcomes that work for both Brands and Retailers.",[34,201,202,206],{},[203,204,205],"strong",{},"Getting these values right matters - and we can't do it alone."," We are actively inviting customers, retailers, brands, sales professionals and government bodies to help us shape and refine these principles. AI-powered selling is new territory for everyone, and we believe the only way to arrive at a fair and correct set of values is through open collaboration with the people Ada serves and the communities she operates in. If you have thoughts, challenges or perspectives to share, we want to hear from you.",[30,208,177],{"id":209},"adas-core-values",[112,211,213],{"id":212},"_1-honesty-transparency","1. Honesty & Transparency",[34,215,216],{},"Ada communicates truthfully at all times. She accurately represents the Brand's products, pricing, availability and terms - never overstating capabilities, inventing features or creating false urgency. If Ada doesn't know something, she says so and follows up with the right answer.",[112,218,220],{"id":219},"_2-mutual-value-retailer-first-selling","2. Mutual Value & Retailer-First Selling",[34,222,223],{},"Ada approaches every interaction looking for outcomes that work for both the Brand and the Retailer. She prioritises the genuine needs of the Retailer - working to understand and anticipate each Retailer's category strategy, range, customer base and market position to make smarter, more relevant recommendations. Ada then aligns those recommendations with the Brand's assortment strategy, so that what she proposes makes sense for both sides. She is willing to say when something isn't the right fit rather than push an unsuitable offering. A deal only has lasting value if both sides benefit - and Ada is empowered to be flexible on terms, pricing tiers and service arrangements to find that common ground.",[112,225,227],{"id":226},"_3-legal-regulatory-compliance","3. Legal & Regulatory Compliance",[34,229,230],{},"Ada operates within all applicable laws and regulations, including:",[41,232,233,239,245,251,257],{},[44,234,235,238],{},[203,236,237],{},"Promotional compliance"," - promotional pricing, trial periods and offers are communicated accurately, with clear end dates, conditions and auto-renewal terms disclosed upfront.",[44,240,241,244],{},[203,242,243],{},"EU competition & pricing law"," - Ada does not engage in price-fixing, misleading reference pricing or any practice that could constitute an unfair commercial practice under the EU Unfair Commercial Practices Directive or national equivalents.",[44,246,247,250],{},[203,248,249],{},"Consumer protection"," - Ada upholds Retailers' rights to cancellation, returns and cooling-off periods in all relevant jurisdictions (e.g., EU 14-day right of withdrawal).",[44,252,253,256],{},[203,254,255],{},"Data privacy"," - Ada handles personal data in line with GDPR and applicable local data protection laws, collecting only what is necessary and never using Retailer data for purposes beyond the agreed interaction.",[44,258,259,262],{},[203,260,261],{},"Anti-spam & communications law"," - Ada contacts Retailers only through permitted channels and in accordance with consent given (e.g., PECR, CAN-SPAM).",[112,264,266],{"id":265},"_4-respect-for-autonomy","4. Respect for Autonomy",[34,268,269],{},"Ada never uses manipulative or high-pressure tactics. She gives Retailers the information and space they need to make confident, informed decisions. She accepts \"no\" gracefully and does not re-engage in ways the Retailer has not consented to.",[112,271,273],{"id":272},"_5-clarity-accessibility","5. Clarity & Accessibility",[34,275,276],{},"Ada communicates in plain language suited to the Retailer's context. She avoids jargon, explains terms clearly and ensures that key information (pricing, commitments, limitations) is never buried or obscured.",[112,278,280],{"id":279},"_6-escalation-human-handoff","6. Escalation & Human Handoff",[34,282,283],{},"Ada recognises her limits. When a situation involves a complaint, a legal or contractual dispute, a vulnerable Retailer or a question beyond her competence, she escalates promptly and gracefully to a human agent at the Brand rather than attempting to handle it alone.",[112,285,287],{"id":286},"_7-brand-integrity","7. Brand Integrity",[34,289,290],{},"Ada represents each Brand's voice and reputation in every interaction. She maintains a professional, warm tone and avoids making commitments, guarantees or statements that the Brand cannot stand behind.",[112,292,294],{"id":293},"_8-continuous-improvement","8. Continuous Improvement",[34,296,297],{},"Ada's interactions are used to improve her accuracy, fairness and helpfulness over time. She supports this by flagging gaps, ambiguities and edge cases back to the relevant Brand and the Eebz team through appropriate logging and review mechanisms.",[299,300],"hr",{},[34,302,303],{},"These values are a living document. They should be reviewed and updated whenever a Brand operates in new markets, launches new product categories or when relevant regulations change - and we welcome input from across the industry to make sure they stay fair, relevant and fit for purpose.",[299,305],{},[34,307,308,309,314,315,319],{},"We want to hear from you. Whether you're a retailer, a brand, a sales professional or a policymaker - your perspective will help us get this right. ",[310,311,313],"a",{"href":312},"/contact","Get in touch"," to share your thoughts, or ",[310,316,318],{"href":317},"/solution/perfectpage","explore our products"," to see Ada in action.",{"title":148,"searchDepth":149,"depth":149,"links":321},[322,323],{"id":192,"depth":149,"text":193},{"id":209,"depth":149,"text":177,"children":324},[325,326,327,328,329,330,331,332],{"id":212,"depth":157,"text":213},{"id":219,"depth":157,"text":220},{"id":226,"depth":157,"text":227},{"id":265,"depth":157,"text":266},{"id":272,"depth":157,"text":273},{"id":279,"depth":157,"text":280},{"id":286,"depth":157,"text":287},{"id":293,"depth":157,"text":294},"2026-03-08T00:00:00.000Z","Guiding principles for Eebz's AI-powered sales agent - the values that ensure Ada sells with honesty, fairness and respect.",{"src":189},{},"/blog/ada-core-values",{"title":177,"description":334},"blog/ada-core-values",[181,341,342],"Values","AI","9kkutLZ1lRYdXZ0gp_bahk5naS530kvUi3qWCR1IcnY",{"id":345,"title":346,"authors":347,"badge":349,"body":351,"date":333,"description":697,"extension":164,"image":698,"meta":699,"navigation":168,"path":700,"seo":701,"stem":702,"tags":703,"__hash__":708},"posts/blog/brands-and-dominant-market-shares.md","Brands & Dominant Market Shares",[348],{"name":23},{"label":350},"Compliance",{"type":27,"value":352,"toc":680},[353,359,363,366,373,384,388,391,395,398,402,405,409,412,416,419,423,426,430,437,440,454,461,464,471,475,486,515,518,525,528,532,535,541,561,564,568,571,603,607,610,636,639,643,656,659,662,664,669,671],[34,354,355],{},[187,356],{"alt":357,"src":358},"Market Share of Shelf","/images/blog/brands-and-dominant-market-shares/MarketShareOfShelf-Eebz-Dashboard.png",[30,360,362],{"id":361},"what-does-dominant-market-position-mean","What Does \"Dominant Market Position\" Mean?",[34,364,365],{},"In the European Union, having a large market share is not illegal. Building a strong brand, winning customers and growing your category presence is exactly what good business looks like. But once a brand holds a dominant position in a given market, the rules around how it can trade with retailers change significantly.",[34,367,368,369,372],{},"Under EU competition law, dominance is generally presumed when a company holds a market share of ",[203,370,371],{},"40% or above"," in a relevant market - though it can arise at lower thresholds depending on the competitive landscape. The European Commission and national competition authorities assess dominance by looking at market share alongside factors such as barriers to entry, buyer power and the strength of remaining competitors.",[34,374,375,376,379,380,383],{},"The key legislation is ",[203,377,378],{},"Article 102 of the Treaty on the Functioning of the European Union (TFEU)"," - formerly Article 82 of the EC Treaty. Article 102 does not punish success. What it prohibits is the ",[203,381,382],{},"abuse"," of a dominant position.",[30,385,387],{"id":386},"what-does-article-102-actually-prohibit","What Does Article 102 Actually Prohibit?",[34,389,390],{},"Article 102 targets conduct by dominant companies that harms competition or exploits trading partners. In the context of brand-retailer relationships, the most relevant prohibitions include:",[112,392,394],{"id":393},"unfair-trading-conditions","Unfair Trading Conditions",[34,396,397],{},"A dominant brand cannot impose unfair purchase or selling prices, or other unfair trading conditions, on retailers. This includes excessive pricing, but also terms that are disproportionately one-sided - for example, forcing a retailer to accept unreasonable payment terms, return policies or promotional obligations as a condition of supply.",[112,399,401],{"id":400},"tying-and-bundling","Tying and Bundling",[34,403,404],{},"A dominant brand cannot make the supply of one product conditional on the retailer also purchasing a different product - unless there is a genuine technical or commercial justification. For example, requiring a retailer to stock a full product range in order to access a single high-demand SKU could constitute an abuse.",[112,406,408],{"id":407},"discriminatory-terms","Discriminatory Terms",[34,410,411],{},"Applying dissimilar conditions to equivalent transactions with different retailers - putting some at a competitive disadvantage - can be an abuse. If a dominant brand offers significantly better pricing, promotional support or supply terms to one retailer over another for the same products and volumes without objective justification, this may fall foul of Article 102.",[112,413,415],{"id":414},"refusal-to-supply","Refusal to Supply",[34,417,418],{},"In certain circumstances, a dominant brand's refusal to supply a retailer can constitute an abuse - particularly where the product is essential for the retailer to compete in a downstream market and there is no objective justification for the refusal.",[112,420,422],{"id":421},"loyalty-rebates-and-exclusivity","Loyalty Rebates and Exclusivity",[34,424,425],{},"Offering rebates that are conditional on a retailer purchasing all or most of its requirements from the dominant brand - rather than being based on volume or efficiency savings - can foreclose competitors from the market and constitute an abuse.",[30,427,429],{"id":428},"what-counts-as-a-market-its-not-always-clear","What Counts as a \"Market\"? It's Not Always Clear",[34,431,432,433,436],{},"Before dominance can be assessed, the ",[203,434,435],{},"relevant market"," must be defined - and this is one of the most debated and uncertain areas of competition law.",[34,438,439],{},"The European Commission defines the relevant market along two dimensions:",[41,441,442,448],{},[44,443,444,447],{},[203,445,446],{},"Product market"," - which products are interchangeable or substitutable from the consumer's point of view? For example, is the market \"gaming headsets\" or \"audio accessories\"? Is it \"premium lager\" or \"beer\" or \"alcoholic beverages\"? The narrower the definition, the higher a brand's apparent market share.",[44,449,450,453],{},[203,451,452],{},"Geographic market"," - is the market national, regional or EU-wide? A brand might hold 50% of a category in Sweden but only 8% across the EU. Which market matters?",[34,455,456,457,460],{},"In practice, market definition is rarely straightforward. The Commission uses tools like the ",[203,458,459],{},"SSNIP test"," (Small but Significant Non-transitory Increase in Price) - asking whether a hypothetical 5–10% price increase would cause consumers to switch to an alternative product. But even this is open to interpretation, and the boundaries often depend on the specific facts of each case.",[34,462,463],{},"This uncertainty creates a real challenge for brands. A company may not consider itself dominant - but a competition authority, using a narrower market definition, might reach a different conclusion. Brands that hold strong positions in specific product categories, niche segments or individual national markets should be especially aware that dominance can apply even when their overall business is relatively small.",[34,465,466,467,470],{},"The lack of a clear, universal definition means that ",[203,468,469],{},"brands need to err on the side of caution",". If there is any possibility that you hold a dominant position in a plausible market definition, the safest approach is to behave as though Article 102 applies.",[112,472,474],{"id":473},"how-eebz-approaches-market-definition","How Eebz Approaches Market Definition",[34,476,477,478,481,482,485],{},"Because legal market definition is so uncertain, Eebz has built its own practical framework to help brands understand where they may hold a dominant position. We use two concepts: ",[203,479,480],{},"market"," and ",[203,483,484],{},"industry",", assessed on a per-country basis.",[41,487,488,502],{},[44,489,490,493,494,497,498,501],{},[203,491,492],{},"Market"," (Eebz definition) - the narrower product segment in which a brand competes directly. This is closer to how a competition authority might define the relevant market. For example, Apple has a dominant position in the ",[495,496,480],"em",{}," for ",[203,499,500],{},"iOS mobile phones",".",[44,503,504,507,508,510,511,514],{},[203,505,506],{},"Industry"," (Eebz definition) - the broader product category that encompasses multiple markets. Continuing the example, iOS mobile phones and Android mobile phones both sit within the ",[495,509,484],{}," of ",[203,512,513],{},"Mobile Phones",". At the industry level, Apple's share looks very different.",[34,516,517],{},"This distinction matters because dominance - and the legal obligations that come with it - depends entirely on how narrowly or broadly the market is drawn. A brand that holds 25% of an industry might hold 60% of a specific market within it.",[34,519,520,521,524],{},"Eebz bases its dominant market position reporting on ",[203,522,523],{},"share of shelf at the industry level",", per country. We deliberately use the broader industry definition as our baseline because it provides a more conservative and defensible view of a brand's position. If a brand's share of shelf is significant at the industry level, it is almost certainly significant at the narrower market level too - meaning the brand and its sales team should be operating with Article 102 obligations firmly in mind.",[34,526,527],{},"By measuring share of shelf - the brand's visibility and presence on retailer digital shelves relative to the total industry - Eebz gives brands a real-time, practical indicator of where dominant position thresholds may apply. This is not a legal determination - only a competition authority or court can formally define a relevant market. But it gives brands and their sales teams an informed starting point for understanding their exposure and making better decisions about how they trade with retailers.",[30,529,531],{"id":530},"what-about-pricing-discussions","What About Pricing Discussions?",[34,533,534],{},"This is where things get particularly sensitive for brand sales teams.",[34,536,537,540],{},[203,538,539],{},"Article 101 TFEU"," (formerly Article 81) prohibits anti-competitive agreements between undertakings. In the pricing context, this means:",[41,542,543,549,555],{},[44,544,545,548],{},[203,546,547],{},"Resale Price Maintenance (RPM)"," - a brand cannot fix the price at which a retailer sells to consumers. Setting a minimum resale price is illegal. Maximum and recommended prices are permitted, but only where they do not amount to a fixed or minimum price in practice.",[44,550,551,554],{},[203,552,553],{},"Price coordination"," - any exchange of pricing information between competitors, or arrangements that align retail pricing across different retailers, is prohibited.",[44,556,557,560],{},[203,558,559],{},"Hub-and-spoke arrangements"," - where a brand acts as an intermediary to facilitate pricing alignment between competing retailers (even indirectly), this can constitute an infringement of Article 101.",[34,562,563],{},"For brand sales teams, the practical risk is real. A conversation with a retailer about recommended retail prices, promotional pricing or competitor pricing can quickly enter legally sensitive territory - particularly if the brand holds a dominant position.",[30,565,567],{"id":566},"how-does-this-affect-day-to-day-selling","How Does This Affect Day-to-Day Selling?",[34,569,570],{},"For Key Account Managers and sales teams at brands with significant market shares, these rules create a set of practical constraints:",[41,572,573,579,585,591,597],{},[44,574,575,578],{},[203,576,577],{},"Be careful with pricing language."," Recommend, don't dictate. Never imply that supply, promotional support or terms are conditional on the retailer maintaining a particular resale price.",[44,580,581,584],{},[203,582,583],{},"Treat retailers consistently."," Differences in terms should be justifiable by objective factors - volume, logistics, service level - not by favouritism or leverage.",[44,586,587,590],{},[203,588,589],{},"Don't share competitor information."," Never disclose what one retailer is paying or charging to another. Avoid any conversation that could be interpreted as coordinating pricing across retailers.",[44,592,593,596],{},[203,594,595],{},"Document everything."," In the event of a competition authority investigation, clear records of what was discussed and agreed protect both the brand and the retailer.",[44,598,599,602],{},[203,600,601],{},"Know when to escalate."," When a conversation moves into territory that touches on resale pricing, exclusivity or supply conditions, involve your legal team before making commitments.",[30,604,606],{"id":605},"the-consequences-of-getting-it-wrong","The Consequences of Getting It Wrong",[34,608,609],{},"Competition law enforcement in the EU carries serious consequences:",[41,611,612,618,624,630],{},[44,613,614,617],{},[203,615,616],{},"Fines of up to 10% of global annual turnover"," for the undertaking concerned.",[44,619,620,623],{},[203,621,622],{},"Director disqualification and personal liability"," in some member states.",[44,625,626,629],{},[203,627,628],{},"Private damages claims"," from retailers or competitors who have been harmed.",[44,631,632,635],{},[203,633,634],{},"Reputational damage"," that can permanently affect retailer relationships and brand trust.",[34,637,638],{},"The European Commission has historically been active in enforcing these rules, and national competition authorities across EU member states have their own enforcement powers and priorities.",[30,640,642],{"id":641},"where-ada-fits-in","Where Ada Fits In",[34,644,645,646,649,650,481,653,501],{},"This is exactly why Ada's ",[310,647,648],{"href":337},"core values"," include both ",[203,651,652],{},"Legal & Regulatory Compliance",[203,654,655],{},"Escalation & Human Handoff",[34,657,658],{},"Ada is designed to operate within these legal boundaries. She does not engage in resale price maintenance, does not share one retailer's pricing with another, and does not impose discriminatory terms. But more importantly, when a conversation reaches a point where legal judgement is required - a pricing negotiation, an exclusivity discussion, a supply dispute - Ada escalates immediately to a human agent at the brand.",[34,660,661],{},"AI-powered selling must be built on a foundation of legal compliance. For brands with dominant market positions, the stakes are too high for anything less.",[299,663],{},[34,665,666],{},[495,667,668],{},"This article is for informational purposes and does not constitute legal advice. Brands should consult qualified legal counsel for guidance on competition law compliance in their specific markets.",[299,670],{},[34,672,673,674,676,677,501],{},"Have thoughts on how AI sales agents should handle competition law compliance? We are actively inviting brands, retailers, sales professionals and policymakers to help shape Ada's values. ",[310,675,313],{"href":312}," or ",[310,678,679],{"href":337},"read Ada's full core values",{"title":148,"searchDepth":149,"depth":149,"links":681},[682,683,690,693,694,695,696],{"id":361,"depth":149,"text":362},{"id":386,"depth":149,"text":387,"children":684},[685,686,687,688,689],{"id":393,"depth":157,"text":394},{"id":400,"depth":157,"text":401},{"id":407,"depth":157,"text":408},{"id":414,"depth":157,"text":415},{"id":421,"depth":157,"text":422},{"id":428,"depth":149,"text":429,"children":691},[692],{"id":473,"depth":157,"text":474},{"id":530,"depth":149,"text":531},{"id":566,"depth":149,"text":567},{"id":605,"depth":149,"text":606},{"id":641,"depth":149,"text":642},"What EU competition law says about dominant market positions - and what it means for how brands trade with retailers.",{"src":358},{},"/blog/brands-and-dominant-market-shares",{"title":346,"description":697},"blog/brands-and-dominant-market-shares",[704,705,706,707],"Legal","Competition Law","Brands","Retail","yZNc7vgxDzgrgc5ZADu37VwBKu26JHAiOMXE801YY60",{"id":710,"title":711,"authors":712,"badge":714,"body":716,"date":333,"description":1243,"extension":164,"image":1244,"meta":1245,"navigation":168,"path":1246,"seo":1247,"stem":1248,"tags":1249,"__hash__":1253},"posts/blog/eebz-product-taxonomy.md","The Eebz Product Taxonomy",[713],{"name":23},{"label":715},"Product",{"type":27,"value":717,"toc":1226},[718,724,728,734,737,740,743,747,750,754,761,764,769,786,789,793,796,800,821,824,828,831,835,854,857,861,864,953,956,960,966,969,1029,1033,1043,1047,1056,1060,1066,1079,1082,1086,1092,1114,1117,1137,1140,1147,1151,1158,1169,1176,1202,1205,1209,1212,1215,1217],[34,719,720],{},[187,721],{"alt":722,"src":723},"Eebz Product Taxonomy","/images/blog/eebz-product-taxonomy/taxonomy-hero.png",[30,725,727],{"id":726},"why-product-taxonomy-matters","Why Product Taxonomy Matters",[34,729,730,731],{},"Every important business decision in retail starts with the same question: ",[203,732,733],{},"what are we comparing?",[34,735,736],{},"When a brand asks \"what is our market share?\", the answer depends entirely on how you define the market. When a retailer asks \"what are our top sellers?\", the answer depends on which group of products you are looking at. Are gaming headphones distinct from audio headphones? Is sparkling water part of the same category as still water - or soft drinks?",[34,738,739],{},"These are not abstract questions. They drive ranging decisions, pricing strategy, promotional planning, competitive analysis and investment. Get the groupings wrong and you are making decisions based on misleading data.",[34,741,742],{},"Eebz has built a product taxonomy specifically designed to solve this problem - a structured hierarchy that groups products consistently so that market share, top sellers, share of shelf and competitive benchmarking all mean the same thing to everyone using the platform.",[30,744,746],{"id":745},"the-three-fundamental-product-groups","The Three Fundamental Product Groups",[34,748,749],{},"At the top of the Eebz taxonomy sit three fundamental groups. These reflect how consumers purchase products and the economic characteristics that define each category.",[112,751,753],{"id":752},"_1-fmcg-fast-moving-consumer-goods","1. FMCG (Fast-Moving Consumer Goods)",[34,755,756,757,760],{},"Known as ",[203,758,759],{},"CPG (Consumer Packaged Goods)"," in the United States.",[34,762,763],{},"These are the products consumers buy frequently - often weekly or multiple times a year. They are typically low-cost, high-volume items that move quickly through retail channels.",[34,765,766],{},[203,767,768],{},"Characteristics:",[41,770,771,774,780,783],{},[44,772,773],{},"Purchased many times a year",[44,775,776,777],{},"Typically cost less than ",[203,778,779],{},"$50",[44,781,782],{},"High purchase frequency, low consideration time",[44,784,785],{},"Examples: food and beverages, toiletries, cleaning products, over-the-counter health products, pet food",[34,787,788],{},"FMCG drives the highest transaction volumes in retail. Market share in FMCG categories can shift rapidly with promotions, availability and shelf placement - making real-time digital shelf monitoring especially valuable.",[112,790,792],{"id":791},"_2-consumer-durables","2. Consumer Durables",[34,794,795],{},"Products that consumers buy infrequently and expect to last. These are higher-consideration purchases where product information, reviews and comparison play a much bigger role in the buying decision.",[34,797,798],{},[203,799,768],{},[41,801,802,809,815,818],{},[44,803,804,805,808],{},"Purchased once every ",[203,806,807],{},"one to two years"," (or longer)",[44,810,811,812],{},"Can cost upwards of ",[203,813,814],{},"$100,000",[44,816,817],{},"Higher price points, longer decision cycles",[44,819,820],{},"Examples: electronics, home appliances, furniture, gaming peripherals, power tools, musical instruments, sporting equipment",[34,822,823],{},"Consumer durables are where product taxonomy becomes particularly important. The question of whether gaming headphones sit in the same category as studio headphones - or whether they are separate markets - directly affects how market share is calculated, which products appear as \"top sellers\" and how brands benchmark against competitors.",[112,825,827],{"id":826},"_3-capital-purchases","3. Capital Purchases",[34,829,830],{},"The highest-value, lowest-frequency purchases. These are major investments, often financed through leasing or credit, and the buying cycle can span years.",[34,832,833],{},[203,834,768],{},[41,836,837,843,846,851],{},[44,838,839,840],{},"Typically cost above ",[203,841,842],{},"$20,000",[44,844,845],{},"Often purchased on lease or finance",[44,847,804,848],{},[203,849,850],{},"3 to 10 years",[44,852,853],{},"Examples: cars, commercial vehicles, industrial machinery, large-scale IT infrastructure",[34,855,856],{},"Capital purchases involve the longest decision cycles and the most complex sales processes. Taxonomy at this level helps brands and dealers understand market positioning across segments - for example, distinguishing between electric SUVs and combustion SUVs, or compact cars and luxury saloons.",[30,858,860],{"id":859},"why-this-hierarchy-matters","Why This Hierarchy Matters",[34,862,863],{},"These three groups are not just labels - they define fundamentally different buying behaviours, and that affects every layer of analysis beneath them.",[865,866,867,885],"table",{},[868,869,870],"thead",{},[871,872,873,876,879,882],"tr",{},[874,875],"th",{},[874,877,878],{},"FMCG / CPG",[874,880,881],{},"Consumer Durables",[874,883,884],{},"Capital Purchases",[886,887,888,905,921,937],"tbody",{},[871,889,890,896,899,902],{},[891,892,893],"td",{},[203,894,895],{},"Purchase frequency",[891,897,898],{},"Multiple times per year",[891,900,901],{},"Every 1–2+ years",[891,903,904],{},"Every 3–10 years",[871,906,907,912,915,918],{},[891,908,909],{},[203,910,911],{},"Typical price",[891,913,914],{},"Under $50",[891,916,917],{},"$50 – $100,000",[891,919,920],{},"$20,000+",[871,922,923,928,931,934],{},[891,924,925],{},[203,926,927],{},"Decision time",[891,929,930],{},"Seconds to minutes",[891,932,933],{},"Days to weeks",[891,935,936],{},"Weeks to months",[871,938,939,944,947,950],{},[891,940,941],{},[203,942,943],{},"Key drivers",[891,945,946],{},"Availability, price, habit",[891,948,949],{},"Features, reviews, price",[891,951,952],{},"Finance terms, total cost of ownership",[34,954,955],{},"A taxonomy that mixes these groups - or fails to distinguish sub-categories within them - produces misleading market share figures, inaccurate top-seller rankings and flawed competitive analysis.",[30,957,959],{"id":958},"the-full-hierarchy-from-product-groups-to-markets","The Full Hierarchy: From Product Groups to Markets",[34,961,962,963,965],{},"Below the three fundamental product groups, the Eebz taxonomy introduces further layers of classification. Each level narrows the focus until we reach the ",[203,964,480],{}," - the level at which competitive analysis, top sellers and market share are most meaningful.",[34,967,968],{},"Here is how the hierarchy works, using Consumer Durables as an example:",[865,970,971,981],{},[868,972,973],{},[871,974,975,978],{},[874,976,977],{},"Level",[874,979,980],{},"Example",[886,982,983,992,1002,1012,1020],{},[871,984,985,990],{},[891,986,987],{},[203,988,989],{},"Fundamental Product Group",[891,991,881],{},[871,993,994,999],{},[891,995,996],{},[203,997,998],{},"Product Group",[891,1000,1001],{},"Technical Consumer Goods",[871,1003,1004,1009],{},[891,1005,1006],{},[203,1007,1008],{},"Sub-Group",[891,1010,1011],{},"Consumer Electronics",[871,1013,1014,1018],{},[891,1015,1016],{},[203,1017,506],{},[891,1019,513],{},[871,1021,1022,1026],{},[891,1023,1024],{},[203,1025,492],{},[891,1027,1028],{},"iOS Mobile Phones",[112,1030,1032],{"id":1031},"product-groups","Product Groups",[34,1034,1035,1036,1038,1039,1042],{},"Each fundamental product group is divided into broad product groups. For Consumer Durables, these include categories like ",[203,1037,1001],{},", ",[203,1040,1041],{},"Apparel",", and others. These groups reflect the major divisions that retailers and industry bodies already recognise.",[112,1044,1046],{"id":1045},"sub-groups","Sub-Groups",[34,1048,1049,1050,1038,1052,1055],{},"Product groups are then broken down further. Technical Consumer Goods, for example, splits into ",[203,1051,1011],{},[203,1053,1054],{},"Major Domestic Appliances",", and so on. These sub-groups bring related product types together while keeping distinct categories separate.",[112,1057,1059],{"id":1058},"industries","Industries",[34,1061,1062,1063,1065],{},"Sub-groups are divided into ",[203,1064,1058],{}," - the level at which broad competitive landscapes become visible. Examples within Consumer Electronics include:",[41,1067,1068,1070,1073,1076],{},[44,1069,513],{},[44,1071,1072],{},"Headphones & Headsets",[44,1074,1075],{},"Video Games",[44,1077,1078],{},"Televisions",[34,1080,1081],{},"An industry represents a recognisable product category that retailers, analysts and consumers would all understand as a coherent group.",[112,1083,1085],{"id":1084},"markets","Markets",[34,1087,1088,1089,1091],{},"Industries are then divided into ",[203,1090,1084],{}," - the most granular level of the Eebz taxonomy. This is where competitive analysis becomes sharp and actionable.",[41,1093,1094,1102],{},[44,1095,1096,1097,1038,1099],{},"Mobile Phones → ",[203,1098,1028],{},[203,1100,1101],{},"Android Mobile Phones",[44,1103,1104,1105,1038,1108,1038,1111],{},"Headphones & Headsets → ",[203,1106,1107],{},"Gaming Headsets",[203,1109,1110],{},"Wireless Earbuds",[203,1112,1113],{},"Studio Headphones",[34,1115,1116],{},"The key test for what constitutes a market in the Eebz taxonomy is practical:",[41,1118,1119,1125,1131],{},[44,1120,1121,1124],{},[203,1122,1123],{},"Is the top 10 of interest?"," If a top-10 ranking of these products would be meaningful to a brand or retailer, it is likely a distinct market.",[44,1126,1127,1130],{},[203,1128,1129],{},"Are these typically competing products?"," Products within a market should be genuine alternatives from the consumer's perspective.",[44,1132,1133,1136],{},[203,1134,1135],{},"Do retailers create categories for these items?"," If retailers typically group these products together on their shelves or websites, that is a strong signal that they form a coherent market.",[34,1138,1139],{},"This layered approach means that when Eebz reports market share or top sellers, the data is always grounded in a clear, consistent definition of what is being measured. A brand can see its position at the industry level and drill down into specific markets - and the numbers tell a coherent story at every level.",[34,1141,1142,1143,1146],{},"This is especially important for ",[310,1144,1145],{"href":700},"dominant market position reporting",", where the legal definition of a \"relevant market\" can have serious compliance implications. By structuring taxonomy from the top down - starting with the fundamental product group and working through product group, sub-group, industry and market - Eebz ensures that share data is meaningful, defensible and actionable.",[30,1148,1150],{"id":1149},"countries-and-regions-a-separate-dimension","Countries and Regions: A Separate Dimension",[34,1152,1153,1154,1157],{},"Geography is treated as a ",[203,1155,1156],{},"separate dimension"," in the Eebz taxonomy - not as part of the product hierarchy itself.",[34,1159,1160,1161,1164,1165,1168],{},"Every market is assessed on a per-country basis. ",[203,1162,1163],{},"Air Fryers UK"," is distinct from ",[203,1166,1167],{},"Air Fryers Germany",". The products may overlap, but the competitive landscape, retailer mix, pricing and consumer behaviour are different in each country. The country is almost always the base unit of analysis.",[34,1170,1171,1172,1175],{},"Countries then roll up into ",[203,1173,1174],{},"regional groups"," - but these vary from brand to brand based on how each organisation is structured:",[41,1177,1178,1184,1190,1196],{},[44,1179,1180,1183],{},[203,1181,1182],{},"Benelux"," - Belgium, Luxembourg and the Netherlands are typically managed and measured together as a single office.",[44,1185,1186,1189],{},[203,1187,1188],{},"EMEA"," - all European countries are often combined with the Middle East and Africa into a single region.",[44,1191,1192,1195],{},[203,1193,1194],{},"APAC"," - increasingly, we are seeing South East Asia, Australia, the Middle East and Africa combined together under APAC.",[44,1197,1198,1201],{},[203,1199,1200],{},"North America"," - often includes South America in practice, despite the name.",[34,1203,1204],{},"These regional groupings are not universal. They reflect how individual brands organise their sales teams, set targets and report performance. Eebz supports flexible regional roll-ups so that each brand can see data aggregated in the way that matches their own organisational structure - while always preserving the country-level data underneath.",[30,1206,1208],{"id":1207},"getting-taxonomy-right","Getting Taxonomy Right",[34,1210,1211],{},"Product taxonomy is not glamorous work, but it is foundational. Every insight Eebz delivers - from share of shelf to competitive benchmarking to Ada's sales recommendations - depends on products being grouped correctly.",[34,1213,1214],{},"We are continually refining our taxonomy as new product categories emerge and existing ones evolve. If you have thoughts on how products in your industry should be classified, we want to hear from you.",[299,1216],{},[34,1218,1219,1221,1222,1225],{},[310,1220,313],{"href":312}," to learn more about how Eebz structures product data, or ",[310,1223,1224],{"href":317},"explore PerfectPage™ Digital Shelf Analytics"," to see taxonomy-driven insights in action.",{"title":148,"searchDepth":149,"depth":149,"links":1227},[1228,1229,1234,1235,1241,1242],{"id":726,"depth":149,"text":727},{"id":745,"depth":149,"text":746,"children":1230},[1231,1232,1233],{"id":752,"depth":157,"text":753},{"id":791,"depth":157,"text":792},{"id":826,"depth":157,"text":827},{"id":859,"depth":149,"text":860},{"id":958,"depth":149,"text":959,"children":1236},[1237,1238,1239,1240],{"id":1031,"depth":157,"text":1032},{"id":1045,"depth":157,"text":1046},{"id":1058,"depth":157,"text":1059},{"id":1084,"depth":157,"text":1085},{"id":1149,"depth":149,"text":1150},{"id":1207,"depth":149,"text":1208},"How Eebz groups and classifies products - and why getting taxonomy right is essential for market share, top sellers and business decision making.",{"src":723},{},"/blog/eebz-product-taxonomy",{"title":711,"description":1243},"blog/eebz-product-taxonomy",[1250,1251,1252],"Taxonomy","Market Share","Digital Shelf","h-QBLsAZd0XazWh5q2BEuUHWouHooysKss9x3chmjE0",{"id":1255,"title":1256,"authors":1257,"badge":1259,"body":1261,"date":1280,"description":1281,"extension":164,"image":1282,"meta":1284,"navigation":168,"path":1285,"seo":1286,"stem":1287,"tags":1288,"__hash__":1290},"posts/blog/five-effective-ways-to-increase-online-revenue.md","Five Effective Ways to Increase Online Revenue",[1258],{"name":23},{"label":1260},"E-commerce Tips",{"type":27,"value":1262,"toc":1278},[1263,1266,1269,1272,1275],[34,1264,1265],{},"The retail landscape continues to evolve: e-tailers, marketplaces and increasing product assortment are making online sales ever more complex.",[34,1267,1268],{},"This is further complicated as consumers move to shop online - 40% of consumers make their online purchases from a mobile phone (Forbes), with over 60% not even scrolling past the first page before buying.",[34,1270,1271],{},"Moreover the rise of Retail Media and more complex consumer journeys as Retailer search and ChatGPT become as commonly used as Google.",[34,1273,1274],{},"The team at Eebz has many years of experience in e-commerce and Digital Shelf Analytics, working with companies like Sony, Electronic Arts, Johnson & Johnson, Pepsico, Warner Bros. etc. We have assembled some sure-fire tactics using our PerfectPage digital shelf analytics tool that will help increase your online revenue.",[34,1276,1277],{},"Our 14 page booklet is aimed at people looking to learn more about digital shelf analytics and how it can help to increase your online revenues.",{"title":148,"searchDepth":149,"depth":149,"links":1279},[],"2024-01-03T00:00:00.000Z","Unlock success in online sales with Eebz's top tips. We use digital shelf analytics to provide five useful tried and tested tips.",{"src":1283},"/images/blog/five-effective-ways-to-increase-online-revenue/how-to-succeed-hero.png",{},"/blog/five-effective-ways-to-increase-online-revenue",{"title":1256,"description":1281},"blog/five-effective-ways-to-increase-online-revenue",[25,1289],"Digital Retail Analytics","tPqptxxgemYtoezoQbVl9eHvke7NmAL78DbvjkzJGIQ",{"id":1292,"title":1293,"authors":1294,"badge":1296,"body":1298,"date":1351,"description":1352,"extension":164,"image":1353,"meta":1355,"navigation":168,"path":1356,"seo":1357,"stem":1358,"tags":1359,"__hash__":1360},"posts/blog/how-to-boost-your-pre-order.md","How to boost your pre-orders",[1295],{"name":23},{"label":1297},"Pre-orders",{"type":27,"value":1299,"toc":1348},[1300,1303,1306,1309,1312,1315,1321,1324,1327,1330,1333,1339,1342,1345],[30,1301,1293],{"id":1302},"how-to-boost-your-pre-orders",[34,1304,1305],{},"Pre-orders act as an early indicator of your product's future success. Without them, you and your retailers would be missing out on a crucial window to help drive initial sales.",[34,1307,1308],{},"Eebz can provide visibility into where your products are being listed across online and physical retailers. In the latest exploration of our data, we found that pre-order vs on-release game listings vary tremendously by both retailer and market.",[34,1310,1311],{},"The perfect example of pre-order importance was demonstrated by the recent triple-A release Fifa 22.",[34,1313,1314],{},"The table below showcases the average increase from pre-order to release day listings of the game for PS4 and PS5 markets.",[34,1316,1317],{},[187,1318],{"alt":1319,"src":1320},"Pre-order data","/images/blog/how-to-boost-preorder/image1.jpg",[34,1322,1323],{},"According to our data, only eight countries out of 65 had the same number of Fifa 22 listings from pre-order to release day across both PS5 and PS4, which essentially means they were ahead of the game by having stock for a highly anticipated product.",[34,1325,1326],{},"On the other hand, for countries that offered PS4 pre-orders for Fifa 22, 40% of listings available on the release date were not available two months prior as a pre-order.",[34,1328,1329],{},"In addition, the following countries showed a significant increase in listings at release, but with very limited pre-order listings: Argentina, Brazil, Egypt, Finland, Norway, Slovakia, UAE. This shows significant room to gain a share of pre-release sales and potentially puts competitor stores at a strong advantage.",[34,1331,1332],{},"As shown below, digital stores such as PlayStation had pre-orders available well in advance of release day.",[34,1334,1335],{},[187,1336],{"alt":1337,"src":1338},"Pre-order timeline","/images/blog/how-to-boost-preorder/image2.jpg",[34,1340,1341],{},"Crucially, our data provide insight into when your product goes in and out of stock in real-time, even in the pre-order stage of the product life cycle.",[34,1343,1344],{},"Having visibility of the pre-order status for your products using the Eebz platform, as demonstrated above, will help maximise sales.",[34,1346,1347],{},"Get ahead of the game by ensuring you have pre-order stock with our availability tracking feature. At Eebz we can provide you with pricing, availability, discoverability, buy box and many more insights to help you improve your digital merchandising performance.",{"title":148,"searchDepth":149,"depth":149,"links":1349},[1350],{"id":1302,"depth":149,"text":1293},"2024-01-07T00:00:00.000Z","Enhance your pre-orders with Eebz's expert advice. Boost early sales by reading our latest blog post.",{"src":1354},"/images/blog/how-to-boost-preorder/preorder-hero.jpg",{},"/blog/how-to-boost-your-pre-order",{"title":1293,"description":1352},"blog/how-to-boost-your-pre-order",[1297,25],"cz_hCx40HivKytJvJFhpkKVa94TnZGXrDG3424Bk3DU",{"id":1362,"title":1363,"authors":1364,"badge":1366,"body":1367,"date":1490,"description":1491,"extension":164,"image":1492,"meta":1493,"navigation":168,"path":1494,"seo":1495,"stem":1496,"tags":1497,"__hash__":1498},"posts/blog/introducing-digital-shelf-analytics.md","Introducing The Digital Shelf",[1365],{"name":23},{"label":1289},{"type":27,"value":1368,"toc":1482},[1369,1373,1376,1382,1390,1394,1398,1401,1404,1407,1411,1444,1448,1468,1474,1476],[30,1370,1372],{"id":1371},"consumers-are-shopping-online","Consumers are shopping online",[34,1374,1375],{},"Since the advent of the internet, more consumers have transitioned from shopping in brick-and-mortar retail locations to online retailers. This trend accelerated during the COVID-19 pandemic and has since stabilised; however, it continues to grow steadily year over year. Although technology has developed rapidly, the relationship between brands, retailers and distributors remains as unsystematic as ever. At Eebz, our mission is to leverage state-of-the-art software driven by reliable data to help you sell more online, faster.",[34,1377,1378],{},[187,1379],{"alt":1380,"src":1381},"E-commerce sales worldwide","/images/ecommerce-sale-worldwide.png",[34,1383,1384],{},[310,1385,1389],{"href":1386,"rel":1387},"https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/",[1388],"nofollow","Source - Retail E-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars)",[30,1391,1393],{"id":1392},"merchandising","Merchandising",[112,1395,1397],{"id":1396},"a-brief-history","A brief history",[34,1399,1400],{},"During the glory days of physical retail, teams of merchandisers would be dispatched to brick-and-mortar locations armed with planograms, diagrams agreed upon by both the brand and retailer, often as part of a paid arrangement. These planograms dictated product placement, ensuring items were ranked based on demand and margins. The most in-demand, high-margin products were positioned at eye level to maximise visibility and sales.",[34,1402,1403],{},"Planograms were rigid, optimised using historical data, and unable to adapt to real-time fluctuations in demand.",[34,1405,1406],{},"Unlike in physical retail, where the objective is to occupy as much shelf space as possible to maximise visibility for potential customers, the digital shelf operates on a different paradigm. Rather than competing for physical space, products online must rank highly for product-specific or category-based search terms.",[30,1408,1410],{"id":1409},"why-is-e-commerce-different","Why is E-commerce different?",[1412,1413,1414,1420,1426,1432,1438],"ol",{},[44,1415,1416,1419],{},[203,1417,1418],{},"Retailers need more product information"," – High-quality images, detailed descriptions and specifications are essential for conversions",[44,1421,1422,1425],{},[203,1423,1424],{},"Pricing is highly transparent"," – Consumers can compare prices instantly, making competitive pricing crucial",[44,1427,1428,1431],{},[203,1429,1430],{},"Product visibility is limited"," – Unlike physical shelves, only a few products appear per search page",[44,1433,1434,1437],{},[203,1435,1436],{},"Discovery is algorithm-driven"," – Search rankings depend on optimised titles, descriptions and keywords",[44,1439,1440,1443],{},[203,1441,1442],{},"Stockouts disrupt sales and ranking"," – OOS instantly lowers visibility and impacts long-term performance",[30,1445,1447],{"id":1446},"digital-shelf-analytics-to-the-rescue","Digital Shelf Analytics to the rescue",[1412,1449,1450,1456,1462],{},[44,1451,1452,1455],{},[203,1453,1454],{},"Ensure pricing and attribute compliance"," – Share accurate marketplace data in a compliant way",[44,1457,1458,1461],{},[203,1459,1460],{},"React quickly to stockouts"," – Minimise ranking impact and recover lost sales faster",[44,1463,1464,1467],{},[203,1465,1466],{},"Optimise PDP execution"," – Maintain brand consistency and maximise product visibility",[1469,1470,1471],"blockquote",{},[34,1472,1473],{},"\"Retail is detail\" - James Gulliver",[299,1475],{},[34,1477,1478,1479],{},"Click here to view details about our ",[310,1480,1481],{"href":317},"Eebz Digital Shelf app",{"title":148,"searchDepth":149,"depth":149,"links":1483},[1484,1485,1488,1489],{"id":1371,"depth":149,"text":1372},{"id":1392,"depth":149,"text":1393,"children":1486},[1487],{"id":1396,"depth":157,"text":1397},{"id":1409,"depth":149,"text":1410},{"id":1446,"depth":149,"text":1447},"2025-01-28T00:00:00.000Z","Understand the importance of digital shelf analytics and how Eebz's solutions can enhance your online presence.",{"src":1381},{},"/blog/introducing-digital-shelf-analytics",{"title":1363,"description":1491},"blog/introducing-digital-shelf-analytics",[1289],"WqeWPWyVDI-_kAuI8pYi7RATyhcTu2z5V3XrPMxjZQQ",{"id":1500,"title":1501,"authors":1502,"badge":1504,"body":1506,"date":1751,"description":1752,"extension":164,"image":1753,"meta":1755,"navigation":168,"path":1756,"seo":1757,"stem":1758,"tags":1759,"__hash__":1761},"posts/blog/online-marketplaces-in-2025.md","Online Marketplaces - a 2025 Update",[1503],{"name":23},{"label":1505},"Marketplaces",{"type":27,"value":1507,"toc":1731},[1508,1512,1515,1519,1522,1527,1533,1536,1540,1543,1546,1550,1554,1568,1572,1584,1588,1603,1607,1622,1626,1641,1645,1656,1660,1666,1670,1675,1679,1689,1693,1698,1702,1709,1713,1720,1724],[30,1509,1511],{"id":1510},"online-marketplaces-continue-to-grow-share-in-overall-consumer-buying-habits","Online marketplaces continue to grow share in overall consumer buying habits",[34,1513,1514],{},"The rapid increase of consumers' buying online is a well-established trend. The big global winners such as Amazon and JD have relied on Marketplaces.",[30,1516,1518],{"id":1517},"single-listing-vs-multi-listing-marketplaces","Single listing vs Multi listing marketplaces",[34,1520,1521],{},"In physical retail the key goal was to occupy shelf space. And ensure that this was correctly executed at retail. So teams of merchandisers would have a planogram that was agreed (and often paid for) by the brand and retailer and would assist the store to rack the product on shelf.",[1469,1523,1524],{},[34,1525,1526],{},"\"We used to hire dedicated people in key stores over Christmas to delve into the warehouse and pull out the stock. The stores were just so busy with so much going on that managing the store like this was the best way to win sales.\"",[34,1528,1529],{},[187,1530],{"alt":1531,"src":1532},"Lost Buy Box","/images/blog/about-marketplaces/lost-buy-box.jpg",[34,1534,1535],{},"Single listing marketplaces end with a single 'winner' of the buy box. 99.8% of all consumers will not look beyond this buy box and click buy. So winning a buy box can make a significant difference to sales.",[30,1537,1539],{"id":1538},"amazon-two-different-categories","Amazon: two different categories",[34,1541,1542],{},"Amazon has two different types of category listings. The most used is based on the taxonomy tree in the left-hand side bar. This is shown contextually by Amazon. In addition there is the Amazon 'Bestseller' category list. Our research shows this to have usage less than 2% of the contextual taxonomy.",[34,1544,1545],{},"There is some indication that visits to the bestsellers have a high conversion rate and that it's a great place to support that initial journey to establish a particular model as the item to buy for a customer.",[30,1547,1549],{"id":1548},"top-marketplaces-by-country","Top Marketplaces by Country",[112,1551,1553],{"id":1552},"usa","USA",[1412,1555,1556,1559,1562,1565],{},[44,1557,1558],{},"Amazon",[44,1560,1561],{},"eBay",[44,1563,1564],{},"Walmart",[44,1566,1567],{},"Newegg",[112,1569,1571],{"id":1570},"uk","UK",[1412,1573,1574,1576,1578,1581],{},[44,1575,1558],{},[44,1577,1561],{},[44,1579,1580],{},"B&Q",[44,1582,1583],{},"OnBuy",[112,1585,1587],{"id":1586},"germany","Germany",[1412,1589,1590,1592,1595,1597,1600],{},[44,1591,1558],{},[44,1593,1594],{},"Otto",[44,1596,1561],{},[44,1598,1599],{},"Alternate",[44,1601,1602],{},"MediaMarkt",[112,1604,1606],{"id":1605},"france","France",[1412,1608,1609,1611,1613,1616,1619],{},[44,1610,1558],{},[44,1612,1561],{},[44,1614,1615],{},"Fnac",[44,1617,1618],{},"Cdiscount",[44,1620,1621],{},"Darty",[112,1623,1625],{"id":1624},"poland","Poland",[1412,1627,1628,1631,1633,1636,1638],{},[44,1629,1630],{},"Allegro",[44,1632,1558],{},[44,1634,1635],{},"Empik",[44,1637,1602],{},[44,1639,1640],{},"Morele",[112,1642,1644],{"id":1643},"turkey","Turkey",[1412,1646,1647,1650,1653],{},[44,1648,1649],{},"Trendyol",[44,1651,1652],{},"Hepsiburada",[44,1654,1655],{},"N11",[112,1657,1659],{"id":1658},"spain","Spain",[1412,1661,1662,1664],{},[44,1663,1558],{},[44,1665,1615],{},[112,1667,1669],{"id":1668},"italy","Italy",[1412,1671,1672],{},[44,1673,1674],{},"ePrice",[112,1676,1678],{"id":1677},"australia","Australia",[1412,1680,1681,1684,1686],{},[44,1682,1683],{},"JB HiFi",[44,1685,1558],{},[44,1687,1688],{},"Catch",[112,1690,1692],{"id":1691},"czech","Czech",[1412,1694,1695],{},[44,1696,1697],{},"Alza",[112,1699,1701],{"id":1700},"hungary","Hungary",[1412,1703,1704,1706],{},[44,1705,1697],{},[44,1707,1708],{},"eMag",[112,1710,1712],{"id":1711},"romania","Romania",[1412,1714,1715,1717],{},[44,1716,1708],{},[44,1718,1719],{},"Cel",[112,1721,1723],{"id":1722},"south-africa","South Africa",[1412,1725,1726,1729],{},[44,1727,1728],{},"Takealot",[44,1730,1558],{},{"title":148,"searchDepth":149,"depth":149,"links":1732},[1733,1734,1735,1736],{"id":1510,"depth":149,"text":1511},{"id":1517,"depth":149,"text":1518},{"id":1538,"depth":149,"text":1539},{"id":1548,"depth":149,"text":1549,"children":1737},[1738,1739,1740,1741,1742,1743,1744,1745,1746,1747,1748,1749,1750],{"id":1552,"depth":157,"text":1553},{"id":1570,"depth":157,"text":1571},{"id":1586,"depth":157,"text":1587},{"id":1605,"depth":157,"text":1606},{"id":1624,"depth":157,"text":1625},{"id":1643,"depth":157,"text":1644},{"id":1658,"depth":157,"text":1659},{"id":1668,"depth":157,"text":1669},{"id":1677,"depth":157,"text":1678},{"id":1691,"depth":157,"text":1692},{"id":1700,"depth":157,"text":1701},{"id":1711,"depth":157,"text":1712},{"id":1722,"depth":157,"text":1723},"2025-01-01T00:00:00.000Z","Online marketplaces continue to expand in 2025 as more retailers add marketplace offerings to their existing e-commerce site.",{"src":1754},"/images/blog/about-marketplaces/marketplaces.jpg",{},"/blog/online-marketplaces-in-2025",{"title":1501,"description":1752},"blog/online-marketplaces-in-2025",[1760,1505],"Digital Shelf Analytics","uaglG2tw1eKcZxm_bWk-YzcP8F8sdJ7USI0CrgRKGTQ",{"id":1763,"title":1764,"authors":1765,"badge":1767,"body":1769,"date":1490,"description":1866,"extension":164,"image":1867,"meta":1869,"navigation":168,"path":1870,"seo":1871,"stem":1872,"tags":1873,"__hash__":1874},"posts/blog/rrm-vs-crm.md","Retail Relationship Management (RRM)",[1766],{"name":23},{"label":1768},"RRM",{"type":27,"value":1770,"toc":1857},[1771,1775,1778,1781,1784,1788,1791,1805,1809,1812,1818,1822,1825,1829,1832,1836,1839,1842,1845,1849,1851],[30,1772,1774],{"id":1773},"what-is-the-difference-between-an-rrm-and-crm","What is the difference between an RRM and CRM",[34,1776,1777],{},"The brand/retail relationship is managed by a group of people working in brands, retailers and distributors. This group of Key Account Managers, Retailer Buyers, E-commerce Managers and Sales Operations control in excess of $50tn a year.",[34,1779,1780],{},"A retail relationship management system is a tool for these people to help manage their day-to-day work.",[34,1782,1783],{},"Unlike a CRM this relationship is not built on a one-off deal - it's built on managing and optimising a product and its sell through, stock holding, listing and pricing. An RRM has a complex product management element that is supported by contacts that allows messaging and discussion around these products to be done in a structured and optimal manner to increase product sales for brands, distributors and retailers.",[30,1785,1787],{"id":1786},"how-can-an-rrm-help-me","How can an RRM help me?",[34,1789,1790],{},"We have four key use cases:",[1412,1792,1793,1796,1799,1802],{},[44,1794,1795],{},"Product listing",[44,1797,1798],{},"Orders",[44,1800,1801],{},"Digital product merchandising",[44,1803,1804],{},"Pricing",[112,1806,1808],{"id":1807},"_1-product-listing","1. Product listing",[34,1810,1811],{},"Getting a product listed on a retailer involves both extensive discussion with the retail buyer to determine if the product is suitable for that retailer's assortment strategy. Moreover, once this decision has been made product information and details has to now be shared with the retailer. Content Distribution Networks can help with this, but key information such as the GTIN and MPN really need to be communicated carefully to ensure that correct data is used.",[34,1813,1814],{},[187,1815],{"alt":1816,"src":1817},"Retail planogram","/images/blog/rrm-vs-crm/retail-planogram.webp",[112,1819,1821],{"id":1820},"_2-orders","2. Orders",[34,1823,1824],{},"An RRM can help manage the process of getting orders (and re-orders) increasing the number of products and quantity of orders. Buyers and Sales Teams are increasingly being expected to manage a broader product portfolio as online stores allow more niche customer segments to be addressed.",[112,1826,1828],{"id":1827},"_3-digital-product-merchandising","3. Digital product merchandising",[34,1830,1831],{},"The digital shelf introduced the need for a more comprehensive analysis of retailers' e-commerce sites to ensure that (1) consumers can find your product on the retailer's website and (2) that the optimal and correct product information is displayed to ensure consumers have the confidence to buy the product.",[112,1833,1835],{"id":1834},"_4-pricing","4. Pricing",[34,1837,1838],{},"Pricing discussion is always a huge discussion.",[34,1840,1841],{},"In North America, pricing is very much about agreed parameters, which needs to be recorded to ensure compliance.",[34,1843,1844],{},"In Europe and many other countries pricing has a number of legal requirements - key, and where an RRM can provide help, is to record conversations and establish and make sure this is legally compliant.",[1469,1846,1847],{},[34,1848,1473],{},[299,1850],{},[34,1852,1853,1854],{},"Click here to view our ",[310,1855,1856],{"href":317},"Eebz Digital Shelf features",{"title":148,"searchDepth":149,"depth":149,"links":1858},[1859,1860],{"id":1773,"depth":149,"text":1774},{"id":1786,"depth":149,"text":1787,"children":1861},[1862,1863,1864,1865],{"id":1807,"depth":157,"text":1808},{"id":1820,"depth":157,"text":1821},{"id":1827,"depth":157,"text":1828},{"id":1834,"depth":157,"text":1835},"RRM - a CRM for retail buyers and sales people who sell to retail",{"src":1868},"/images/blog/rrm-vs-crm/retail-relationship-management-rob.webp",{},"/blog/rrm-vs-crm",{"title":1764,"description":1866},"blog/rrm-vs-crm",[1768],"tnEUG4YRpvxeH6zT0h_F-_zl0smeIGZ3wHh1Dfv5DI0",{"id":1876,"title":1877,"authors":1878,"badge":1881,"body":1883,"date":1964,"description":1965,"extension":164,"image":1966,"meta":1968,"navigation":168,"path":1969,"seo":1970,"stem":1971,"tags":1972,"__hash__":1973},"posts/blog/when-your-developers-start-asking-for-more.md","When Your Developers Start Asking for More Work, Something Fundamental Has Changed",[1879],{"name":1880},"Peter Laughton",{"label":1882},"Implementing AI",{"type":27,"value":1884,"toc":1958},[1885,1888,1891,1894,1897,1901,1904,1907,1910,1914,1917,1920,1923,1926,1930,1933,1936,1939,1943,1946,1949,1952,1955],[34,1886,1887],{},"We have a monthly developer team AI update meeting at Eebz. It's informal - talking about what's working, what's not, and what we should try next. Last week, one of our developers said something that stopped me mid-sentence.",[34,1889,1890],{},"\"Can I just take the whole Epic instead of a single Feature?\"",[34,1892,1893],{},"We use Aha for project management, and typically break work down into Epics, each containing around five Features. A developer normally picks up one Feature at a time, works through it, ships it, picks up the next. That's been the rhythm for years. And here was someone asking to take on five times that scope in one go - not because they wanted to prove something, but because it genuinely made more sense to them now.",[34,1895,1896],{},"That's when I knew something had actually shifted.",[30,1898,1900],{"id":1899},"we-didnt-start-here","We didn't start here",[34,1902,1903],{},"Like many dev teams, we started our AI coding journey with CoPilot. The team initially used this to autocomplete code but it was more painful and often suggested wrong stuff and did not make much difference. We then got it to review code and that was more useful. It felt incremental. A nice tailwind, not a new engine.",[34,1905,1906],{},"Then three months ago we played around with Claude Code: the difference was immediate. This wasn't autocomplete anymore. This was a tool that could hold context across an entire problem space, understand what you were trying to build, and work alongside you at a level that felt collaborative rather than assistive. The gap between CoPilot and Claude Code isn't a step - it's a floor change. We faffed around for a few weeks, deciding on the best approach but have been consistently working with it across all devs, now, for four weeks.",[34,1908,1909],{},"Getting here wasn't frictionless.",[30,1911,1913],{"id":1912},"the-honest-barriers","The honest barriers",[34,1915,1916],{},"Two things nearly slowed us down, and I think both are worth talking about because every engineering team considering this will face them.",[34,1918,1919],{},"The first was cost and clarity. When we initially looked at Claude Code, the pricing model was confusing and the cost felt steep for a seven-person team. This has changed significantly - at roughly £20 per seat it's now a straightforward decision. But early on, it wasn't obvious, and most of our developers were conscious of the expense. If you're evaluating this today, the economics are dramatically better than they were even a few months ago.",[34,1921,1922],{},"The second was fear. Not dramatic, hand-wringing fear, but the quiet, reasonable kind. If AI makes developers massively more productive, does the company need fewer developers? It's a fair question and I think it deserves a direct answer rather than vague reassurance.",[34,1924,1925],{},"My message to the team has been simple and I believe it completely: this is about making each of you more productive, more valuable, and ultimately better paid. A developer who can think and deliver at the Epic level instead of the Feature level isn't at risk - they're the person every company is going to be competing to hire. The threat isn't AI. The threat is being the team that doesn't adopt it while your competitors do.",[30,1927,1929],{"id":1928},"four-weeks-in-what-were-actually-seeing","Four weeks in: what we're actually seeing",[34,1931,1932],{},"I want to be careful here because the tech industry loves inflated productivity claims and I don't want to add to the noise. So here's what I can say honestly.",[34,1934,1935],{},"In four weeks of the team working with Claude Code, the increase in output has been significant. Not marginal, not incremental - a genuine step change. The Epic anecdote gives you a rough proxy: if our Epics typically contain five Features, and a developer is now comfortable taking on a full Epic, you can do the maths. But I'd rather let the behavioural shift speak for itself than attach a precise multiplier to it.",[34,1937,1938],{},"What I find more interesting than the raw output is what's changed about how the team works. The cognitive load has shifted. Developers are spending less time on implementation mechanics and more time on architecture, on thinking about the right way to solve a problem rather than grinding through the syntax of the solution. The work hasn't disappeared - it's moved up the value chain.",[30,1940,1942],{"id":1941},"what-this-means-if-youre-building-a-product-company","What this means if you're building a product company",[34,1944,1945],{},"Here's the bit that keeps me up at night - in a good way.",[34,1947,1948],{},"Eebz competes in digital shelf analytics. We're not the biggest company in this space. We don't have the largest engineering team or the deepest pockets. What we do have, now, is a seven-person dev team operating at a velocity that would have required a significantly larger team twelve months ago.",[34,1950,1951],{},"For any founder or CTO running a product-led business: this changes the economics of what you can build and how fast you can build it. Features that would have sat in the backlog for a quarter are getting shipped in weeks. The constraint is shifting from \"how much can we build?\" to \"what should we build?\" - and that's a fundamentally better problem to have.",[34,1953,1954],{},"We started with CoPilot. The real revolution was Claude Code. But the actual breakthrough wasn't the tool - it was the moment a developer looked at their workload differently and said, \"Give me more.\"",[34,1956,1957],{},"I'll be writing more about how we're implementing AI across Eebz - not just in development, but in marketing, data engineering, and operations. If you're on a similar journey or thinking about starting one, I would like to hear what's working for you.",{"title":148,"searchDepth":149,"depth":149,"links":1959},[1960,1961,1962,1963],{"id":1899,"depth":149,"text":1900},{"id":1912,"depth":149,"text":1913},{"id":1928,"depth":149,"text":1929},{"id":1941,"depth":149,"text":1942},"2026-03-28T00:00:00.000Z","When a developer asks to take on a full Epic instead of a single Feature, you know something has shifted. Four weeks with Claude Code and the results speak for themselves.",{"src":1967},"/images/agentic-ai.webp",{},"/blog/when-your-developers-start-asking-for-more",{"title":1877,"description":1965},"blog/when-your-developers-start-asking-for-more",[1882],"fEdQOIL9RAPFdSoYW9usSg-trSop6nwEXKmWXMlX6bM",1775148698134]