Act faster with insights that matter

2026-02-05
Configurable ColumnsE-commerce Insights

The problem: too much data, not enough clarity


Act faster with insights that matter

The problem: too much data, not enough clarity

Digital shelf data is powerful — but only if you can get to the right signals quickly. Most teams don’t struggle with lack of data. They struggle with:

  • Overloaded tables packed with columns they rarely use
  • Having to scroll horizontally to find the same metrics every time
  • Different roles needing different views of the same dataset

Sales want availability and price. E-commerce teams want visibility and rank. Analysts want depth — but only when they need it.

When everyone sees the same default view, no one gets exactly what they need.

What best-in-class tools do differently

Leading platforms like HubSpot solve this by letting users configure what they see. Instead of forcing every user into a one-size-fits-all table, they allow:

  • Columns to be added or removed
  • The most important data to be surfaced first
  • Views that match how that user actually works

The result? Faster insight, less friction, and better decisions.

The Eebz approach: configurable columns built for digital shelf teams

Eebz brings that same principle to digital shelf analytics.

With configurable columns, users can tailor tables to show only the data that matters most to them — no clutter, no compromise.

You can:

  • Select which metrics appear in your table
  • Reorder columns to match your workflow
  • Remove low-value fields that slow you down

This means less time navigating the UI, and more time acting on insights.

Real-world use cases

1. E-commerce managers

Focus on:

  • Availability
  • Price vs competitors
  • Retailer compliance

By hiding secondary metrics, they can immediately spot issues that impact sales.

2. Brand and media teams

Prioritise:

  • Search visibility
  • PLP rank
  • Share of voice

Their view surfaces discovery and performance metrics without noise.

3. Analysts and power users

Build deeper, more detailed views for:

  • Root cause analysis
  • Trend investigation
  • Reporting and exports

They get flexibility without forcing complexity on everyone else.

Why it matters

Configurable columns aren’t just a UI enhancement — they directly impact speed to insight.

They help teams:

  • Find issues faster
  • Reduce cognitive load
  • Align the platform to how different roles actually work

Instead of adapting to the tool, the tool adapts to them.

The bottom line

Great analytics platforms don’t just provide more data — they make the right data easier to access. By giving users control over configurable columns, Eebz ensures every team gets to what matters most, faster — just like the best-in-class tools users already love.