Software sales are moving to a more direct channel... but retail still
provides a vital channel for
New customer acquisition - online struggles with dicoverability.
Retail provides an excellent source for new customers and is often
extremely price competitive compared to search engine marketing and
other acquisition methods
Gifting - gifting is an important slice of video game acquisition...
and retailer availability helps support and prompt the sales of your
product in retail
Participate in new consoles sales - research indicates that upwards
of two full games are purchased at the same time as the console.
Make sure your product is available when this console is purchased.
Align platform and retail - platform retailers such as Sony
Playstation Store are often out of synch with market pricing. Help
get insight into real pricing, market by market, and ensure that
your platform pricing is competitive
How do retail insight help your product sell more?
Better manage your publisher - have they access to all international
markets? Are they actively price promoting?
Improve your 'feel' for markets worldwide - want to reprice or
promote your product? This can have knock on affects to your
existing channel loading.
Understand competitive market dynamics - what price are your
competitors achieving in markets? When is the right time to release