What's DSA?

Where data intelligence meets e-tail

As the volume of online shoppers continues to rise, we are also seeing rapid technological advancements in E-commerce platforms.

However, when it comes to selling products online, the relationship between brands, retailers and distributors remains as unsystematic as ever.

At Eebz, our mission is to leverage state-of-the-art software driven by reliable data, to ease the friction and help brands, distributors and retailers sell more online.

A brief history of merchandising

During the glory days of physical retail, teams of merchandisers would be dispatched to shops armed with planograms agreed upon by both the brand and retailer, often as part of a paid arrangement.

These planograms dictated product placement, ensuring items were displayed based on demand and margins. The most in-demand, high-margin products were positioned at eye level to maximise visibility and sales.

The same principles still apply in online stores, however the customer experience is now very, very different...

Why rank is important

Unlike in physical retail, where customers can see the entire category as soon as they enter the shop, with E-commerce sites they are served products in a particular order, often only 5-10 at a time.

The order in which products are served is determined by the retailer's algorithm, which itself relies on a large number of data points.

The more likley the algorithm thinks a product will sell, the higher up the rankings it will appear. Factors influencing the algorithm include current sales volume, availability, review scores, discount, tags, keywords and many more.

Digital Shelf Analytics

Understanding how to move your products higher up the rankings is vital if you want to increase sales. This is where digital shelf analytics comes in.

Firstly, you need to make sure that you have the basics covered - your products are in stock, they have the correct title, description, images and so on.

Secondly, you need to understand what others ahead of you in the category are doing differently, and adjust your own listings to compete.

Eebz suite of solutions allow you to do this easily across multiple products, categories and retailers globally.