How does Eebz help sales?
Quickly identify new sales opportunities. If a product is not being
offered online its likely out of stock.
Manage back catalogue. Older products often do not make it to the
buyer discussion. Eebz helps prioritisation and works out the most
profitable opportunities, even on back catalogue.
- Check historical and competitive pricing.
- Build out promotional opportunities.
- Help commuinicate sales performance to the broader business.
Example use of availability report:
Quickly spot sales opportunities - if your retailer is not offering
a product to their customers it is a strong indicator that they need
Monitor distributor performance - check to see how well your
distributor is performing. Check your product against a competitor
or monitor an older release against the newer product
Identify grey market product - we track GTIN in about 30% of all
Use our pricing reports:
To check on promotion compliance - was that money used for
Align digital and traditional pricing - often digital retail pricing
is out of synch with market
Identify historical repricing to help make your new pricing strategy
Our forecasting report:
- Check your actual sales against our forecasted number
Support broader volume planning - translate business desires to
Case example: The Sainsbury Stuck Stock case
Eebz reported a sudden dip in product availability in Europe. The
availability report showed this in the UK, specifically Sainsburys and
Argos. Further investigation revealed that an English Export SKU had
accidentally been resupplied and the internal Sainsbury/Argos system
was not able to properly identify this as the GTIN was different. The
product languished in a warehouse and was no longer being offered to
consumers. Both the buyer and key accounts manager had thought the
product to be properly stocked and that for some reason Sainsbury
consumers were simply no longer buying it.. Eebz visits retailer
websites and determines if your products are available for sale.
We rank these retailers by importance and produce a market coverage
based on your product availability.