[{"data":1,"prerenderedAt":554},["ShallowReactive",2],{"announcements":3,"\u002Fsupport\u002Flifecycle":4,"support-articles":389,"support-index":481},[],{"id":5,"title":6,"admin":7,"body":8,"description":378,"extension":379,"meta":380,"navigation":381,"order":374,"path":382,"section":238,"seo":383,"stem":386,"updated":387,"__hash__":388},"support\u002Fsupport\u002Flifecycle.md","Product and listing lifecycle",false,{"type":9,"value":10,"toc":367},"minimark",[11,15,24,29,32,49,52,176,179,182,187,194,197,211,219,222,226,229,248,251,254,262,265,269,276,330,338,342,345,361,364],[12,13,14],"p",{},"Every product in Eebz has a lifecycle, and so does every listing of it. The product lifecycle says where the product is in its commercial life. The listing lifecycle says where it is at one retailer, because a retailer with a narrow range moves on from a product sooner than a category champion does.",[12,16,17,18,23],{},"Product Lifecycle and Listing Lifecycle are two of Eebz's ",[19,20,22],"a",{"href":21},"\u002Fblog\u002Fyour-digital-shelf-data-has-gaps","12 foundation models",". Together they decide how each listing is judged and how often Eebz reads it.",[25,26,28],"h2",{"id":27},"product-lifecycle","Product lifecycle",[12,30,31],{},"You set two values on a product:",[33,34,35,43],"ul",{},[36,37,38,42],"li",{},[39,40,41],"strong",{},"Release date",": when the product goes on sale",[36,44,45,48],{},[39,46,47],{},"Lifecycle duration (months)",": how long it stays on sale before retirement",[12,50,51],{},"Eebz works out the current stage from these:",[53,54,55,74],"table",{},[56,57,58],"thead",{},[59,60,61,65,68,71],"tr",{},[62,63,64],"th",{},"Icon",[62,66,67],{},"Stage",[62,69,70],{},"When",[62,72,73],{},"What it means",[75,76,77,96,112,128,144,160],"tbody",{},[59,78,79,87,90,93],{},[80,81,82],"td",{},[83,84],"icon",{"name":85,"size":86},"eebz:product-lifecycle-pre-order","1.75em",[80,88,89],{},"Pre-order",[80,91,92],{},"Before the release date",[80,94,95],{},"On pre-order, not yet shipping",[59,97,98,103,106,109],{},[80,99,100],{},[83,101],{"name":102,"size":86},"eebz:product-lifecycle-new-release",[80,104,105],{},"New release",[80,107,108],{},"The first 10% of the lifecycle",[80,110,111],{},"Launch period: retailers should be restocking fast",[59,113,114,119,122,125],{},[80,115,116],{},[83,117],{"name":118,"size":86},"eebz:product-lifecycle-catalogue",[80,120,121],{},"Catalogue",[80,123,124],{},"Up to 75%",[80,126,127],{},"Core sales period: major retailers usually reorder",[59,129,130,135,138,141],{},[80,131,132],{},[83,133],{"name":134,"size":86},"eebz:product-lifecycle-late-life",[80,136,137],{},"Late life",[80,139,140],{},"Up to 100%",[80,142,143],{},"Mature: retailers are winding down reorders",[59,145,146,151,154,157],{},[80,147,148],{},[83,149],{"name":150,"size":86},"eebz:product-lifecycle-end-of-life",[80,152,153],{},"End of life",[80,155,156],{},"Up to 120%",[80,158,159],{},"Some stock may remain, but retailers won't reorder",[59,161,162,167,170,173],{},[80,163,164],{},[83,165],{"name":166,"size":86},"eebz:product-lifecycle-retired",[80,168,169],{},"Retired",[80,171,172],{},"After 120%",[80,174,175],{},"Probably off the shelf",[12,177,178],{},"A product with a 24-month lifecycle is a new release for about its first ten weeks, catalogue until month 18, late life until month 24 and end of life until about month 29. After that it is retired.",[12,180,181],{},"A SKU can have its own release date and lifecycle. A SKU without them takes the product's.",[183,184,186],"h3",{"id":185},"where-to-set-it","Where to set it",[12,188,189,190,193],{},"Click the lifecycle date in the ",[39,191,192],{},"Lifecycle"," section of the product's sidebar. A timeline shows the date each stage begins and how long the lifecycle runs.",[12,195,196],{},"Alongside the release date and lifecycle, you can record two dates for reference:",[33,198,199,205],{},[36,200,201,204],{},[39,202,203],{},"Launch",": when the product is publicly announced. It doesn't affect the lifecycle.",[36,206,207,210],{},[39,208,209],{},"List",": when retailers should list the product. Set it to the release date if you don't want pre-orders.",[12,212,213],{},[214,215],"img",{"alt":216,"src":217,"width":218},"The lifecycle panel, with a timeline of stage dates on the left and Launch, List, Release and Lifecycle fields on the right","\u002Fimages\u002Fsupport\u002Flifecycle-popover.webp",608,[12,220,221],{},"Lifecycle is a filter across the app: in listings, dashboard cards and Playground reports.",[25,223,225],{"id":224},"listing-lifecycle","Listing lifecycle",[12,227,228],{},"A listing is one SKU at one retailer. Its lifecycle starts from the product lifecycle, and Eebz then adjusts it for two things:",[230,231,232,240],"ol",{},[36,233,234,235,239],{},"The product's ",[19,236,238],{"href":237},"\u002Fsupport\u002Franging","ranging",", from AAA to C",[36,241,242,243,247],{},"The ",[19,244,246],{"href":245},"\u002Fsupport\u002Fretailer-category-strategy","retailer's category strategy"," for that market",[12,249,250],{},"At a category champion, an AAA product follows its product lifecycle in full. The narrower the retailer's strategy, and the lower the product's ranging, the shorter the product's life at that retailer: the listing reaches late life and end of life sooner. A product outside the retailer's range has no listing lifecycle there. Exclusive (C) products are the exception: they are listed only where you agreed them, so wherever one is listed it follows its product lifecycle in full.",[12,252,253],{},"So ranging changes lifecycle stages. Lower a product from AA to A and its listings age sooner at retailers with narrower strategies, or drop out of their range altogether. Raise it and they stay current for longer.",[12,255,256,257,261],{},"The icons are the product lifecycle icons standing on a shelf. See the ",[19,258,260],{"href":259},"\u002Fsupport\u002Ficon-key","icon key",".",[12,263,264],{},"To see how a listing's lifecycle was worked out, open the listing and click the lifecycle badge on its image. The Listing Lifecycle Summary shows the listing's stage, its release and expected retirement dates, the retailer's category strategy, the SKU's ranging and the product's current stage.",[25,266,268],{"id":267},"effect-on-extracts","Effect on extracts",[12,270,271,272,275],{},"How often Eebz reads a listing depends on its ",[39,273,274],{},"listing"," lifecycle stage and whether it is in stock. This is the standard schedule:",[53,277,278,291],{},[56,279,280],{},[59,281,282,285,288],{},[62,283,284],{},"Listing stage",[62,286,287],{},"In stock",[62,289,290],{},"Out of stock",[75,292,293,303,312,321],{},[59,294,295,298,301],{},[80,296,297],{},"Pre-order, New release, Catalogue",[80,299,300],{},"Daily",[80,302,300],{},[59,304,305,307,309],{},[80,306,137],{},[80,308,300],{},[80,310,311],{},"Weekly",[59,313,314,316,318],{},[80,315,153],{},[80,317,300],{},[80,319,320],{},"Every four weeks",[59,322,323,325,327],{},[80,324,169],{},[80,326,300],{},[80,328,329],{},"Stops",[12,331,332,333,337],{},"Some retailers run to their own schedule. ",[19,334,336],{"href":335},"\u002Fsupport\u002Fextract-types","Store extracts"," run for listings from New release to End of life. Because the schedule follows the listing, a product still in catalogue can be read less often at a retailer where its listing has reached late life.",[25,339,341],{"id":340},"how-lifecycle-and-ranging-work-together","How lifecycle and ranging work together",[12,343,344],{},"Eebz assesses each listing from three things:",[230,346,347,352,356],{},[36,348,234,349],{},[39,350,351],{},"lifecycle stage",[36,353,234,354],{},[39,355,238],{},[36,357,242,358,360],{},[39,359,246],{}," for that type of product",[12,362,363],{},"An AAA product in its catalogue stage should be stocked by every retailer whose strategy covers it, so a gap is flagged as missing. Rate the same product B and Eebz only expects it at category champions, so its absence elsewhere is not flagged.",[12,365,366],{},"That way an out-of-stock or a missing listing is judged in context, not treated the same everywhere.",{"title":368,"searchDepth":369,"depth":369,"links":370},"",2,[371,375,376,377],{"id":27,"depth":369,"text":28,"children":372},[373],{"id":185,"depth":374,"text":186},3,{"id":224,"depth":369,"text":225},{"id":267,"depth":369,"text":268},{"id":340,"depth":369,"text":341},"How Eebz works out where a product is in its commercial life, and where each listing of it is at each retailer.","md",{},true,"\u002Fsupport\u002Flifecycle",{"title":384,"description":385},"Product and listing lifecycle in Eebz","Set a product's release date and lifecycle length, follow it from pre-order to retired, and see how ranging and retailer category strategy set each listing's lifecycle.","support\u002Flifecycle","2026-11-03","r561UzC6nQKuxvHagdlk8cnWlP3oMOTvTc5abpkulh4",[390,396,401,406,411,416,421,424,429,434,438,442,446,449,453,457,461,464,465,469,474,478],{"path":391,"title":392,"description":393,"section":394,"order":395,"admin":7},"\u002Fsupport\u002Faccount-settings","Account settings","Your profile and two-factor authentication, and the organisation settings admins manage: profile, points, users, KPIs and billing.","account",1,{"path":397,"title":398,"description":399,"section":400,"order":395,"admin":7},"\u002Fsupport\u002Fada-notifications","Notifications in Ada","Set up the reports and alerts Ada sends by email: recipients, report, format and schedule.","ada",{"path":402,"title":403,"description":404,"section":405,"order":395,"admin":7},"\u002Fsupport\u002Fapi","API overview","What the Eebz API returns, where requests go and how to authenticate.","api",{"path":407,"title":408,"description":409,"section":410,"order":395,"admin":7},"\u002Fsupport\u002Ffilters","How filters work","Open the filter panel, combine filters and understand which filters depend on or exclude each other.","data",{"path":412,"title":413,"description":414,"section":415,"order":395,"admin":7},"\u002Fsupport\u002Fperfect-page","PerfectPage","Switch on PerfectPage, set your own scoring standard and find the product pages that fall short.","content",{"path":417,"title":418,"description":419,"section":420,"order":395,"admin":7},"\u002Fsupport\u002Fprice-lists","Price lists","Create price lists, set SRP or MAP by market, and use them to scope reports, cards and Ada notifications.","pricing",{"path":237,"title":422,"description":423,"section":238,"order":395,"admin":7},"Ranging","Rate how widely each product should be stocked, from AAA to C, so Eebz flags the gaps that matter and ages each listing correctly.",{"path":425,"title":426,"description":427,"section":428,"order":395,"admin":7},"\u002Fsupport\u002Fretailer-importance","Rate your key retailers","Star the retailers that matter to you, so you have a quick list of them and your dashboard cards show the right retailers for you.","dashboards",{"path":430,"title":431,"description":432,"section":433,"order":395,"admin":7},"\u002Fsupport\u002Fsearch","Search","Jump straight to a product or retailer, or list everything that matches, from the search bar at the top of every page.","products",{"path":435,"title":436,"description":437,"section":405,"order":369,"admin":7},"\u002Fsupport\u002Fapi\u002Fretailer-listings","Retailer listings","The retailer listings endpoint: parameters, live and historic requests, paging and choosing fields.",{"path":439,"title":440,"description":441,"section":410,"order":369,"admin":7},"\u002Fsupport\u002Fcomposable-columns","Composable columns","Choose, resize, reorder and save the columns in any table in Eebz.",{"path":443,"title":444,"description":445,"section":428,"order":369,"admin":7},"\u002Fsupport\u002Fdashboard-cards","Dashboard cards","Add, configure, arrange, download and share the cards on your Eebz dashboard.",{"path":245,"title":447,"description":448,"section":238,"order":369,"admin":7},"Retailer category strategy","How broad a range each retailer carries in each market, the five strategies Eebz uses, and how they decide which of your products a retailer should stock.",{"path":450,"title":451,"description":452,"section":433,"order":369,"admin":7},"\u002Fsupport\u002Ftracking-products","Tracking products","Start tracking any product Eebz has from search, see what it costs in points before you confirm, and choose its options.",{"path":454,"title":455,"description":456,"section":405,"order":374,"admin":7},"\u002Fsupport\u002Fapi\u002Fresponse-fields","Response fields","Every field a listing object can return from the Eebz API, including trade-in and contract fields.",{"path":458,"title":459,"description":460,"section":428,"order":374,"admin":7},"\u002Fsupport\u002Fdashboard-views","Dashboard views and sharing","Organise your cards into views, download a view and share dashboards with your organisation.",{"path":335,"title":462,"description":463,"section":433,"order":374,"admin":7},"Types of extract","The four extract types Eebz runs, what each captures and when to use it.",{"path":382,"title":6,"description":378,"section":238,"order":374,"admin":7},{"path":466,"title":467,"description":468,"section":410,"order":374,"admin":7},"\u002Fsupport\u002Freports-playground","Reports Playground","Build, save, share and export custom reports with the Playground report builder.",{"path":470,"title":471,"description":472,"section":405,"order":473,"admin":7},"\u002Fsupport\u002Fapi\u002Ferror-codes","Error codes","What each Eebz API error code means and how to fix the request.",4,{"path":475,"title":476,"description":477,"section":428,"order":473,"admin":381},"\u002Fsupport\u002Fdefault-dashboard","Set up your organisation's default view","Choose the dashboard and table layouts every new user starts with, show each person their own retailers, and fix cards so users can't remove them.",{"path":259,"title":479,"description":480,"section":410,"order":473,"admin":7},"Icon key","What each icon in Eebz means: where the data comes from, product and listing lifecycle, ranging, retailer category strategy and availability.",{"id":482,"extension":483,"gettingStarted":484,"meta":505,"sections":506,"stem":552,"__hash__":553},"supportIndex\u002Fdata\u002Fsupport.yml","yml",{"title":485,"description":486,"steps":487},"Getting started","New to Eebz? Six guides, in order, take you from your first search to a dashboard your team shares.",[488,490,493,496,499,502],{"path":430,"label":431,"short":489},"Find any product or retailer",{"path":450,"label":491,"short":492},"Track products","Choose the products you follow",{"path":425,"label":494,"short":495},"Rate your retailers","Star the retailers that matter to you",{"path":443,"label":497,"short":498},"Add dashboard cards","Build the cards you check every morning",{"path":407,"label":500,"short":501},"Use filters","Narrow any card or table to what matters",{"path":458,"label":503,"short":504},"Share a dashboard","Organise views and share them with your team",{},[507,515,519,524,528,532,536,540,544,548],{"slug":428,"title":508,"description":509,"icon":510,"videos":511},"Dashboards","Rate your retailers, build the cards your team checks every morning and share them.","bi:grid-1x2",[512],{"title":513,"url":514},"Track a competitor's price","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=bPVHszEown4",{"slug":433,"title":516,"description":517,"icon":518},"Products and tracking","Find any product, start tracking it and see which extracts Eebz runs.","bi:box",{"slug":520,"title":521,"description":522,"icon":523},"retailers","Retailers","Find a retailer and work through its listings, markets and stores.","bi:shop",{"slug":238,"title":525,"description":526,"icon":527},"Ranging and lifecycle","Tell Eebz where each product should be stocked and how each listing ages.","bi:diagram-3",{"slug":410,"title":529,"description":530,"icon":531},"Tables, filters and reports","Filter, arrange and export any table, read the icons and build your own reports.","bi:table",{"slug":420,"title":533,"description":534,"icon":535},"Pricing","Set the prices you report against and follow prices and promotions at every retailer.","bi:tag",{"slug":415,"title":537,"description":538,"icon":539},"Product content","Score your product pages with PerfectPage and find the pages that fall short.","bi:file-earmark-richtext",{"slug":400,"title":541,"description":542,"icon":543},"Ada","Choose the reports and alerts Ada sends, and who gets them.","bi:stars",{"slug":394,"title":545,"description":546,"icon":547},"Account and settings","Your profile, security and the settings admins manage for the organisation.","bi:gear",{"slug":405,"title":549,"description":550,"icon":551,"developer":381},"API","Pull Eebz data into your own systems with the Eebz API.","bi:code-slash","data\u002Fsupport","FUOe5qRvAJMHXj1pZli4JD66J9BnbJqACfNYlikAhMw",1793734673185]