---
title: "Icon key"
description: "What each icon in Eebz means: where the data comes from, product and listing lifecycle, ranging, retailer category strategy and availability."
canonical_url: "https://www.eebz.com/support/icon-key"
---

Icons carry a lot of meaning in a small space. Hover over any icon in the app to see its name. This page lists what each one means and links to the articles that explain the idea behind it.

## Where the data comes from

Eebz holds two versions of many facts about a listing: what the retailer's page shows, and what your product record says it should be. An icon beside each column in the [Columns panel](/support/composable-columns) tells you which one you are looking at.

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Source
    </th>
    
    <th>
      What it means
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:extract" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Extracted
    </td>
    
    <td>
      Read from the retailer's page in the latest extract. This is what shoppers see.
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:pim" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      PIM
    </td>
    
    <td>
      Held in Eebz for your product, SKU or listing. This is what it should be.
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:perfectpage" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      PerfectPage
    </td>
    
    <td>
      A <a href="/support/perfect-page">
        PerfectPage
      </a>
      
       score or check, which tests the retailer's page against your standard.
    </td>
  </tr>
</tbody>
</table>

Take the product name. The **Product** column (PIM) shows the name held in Eebz. The **Product Name** column (extracted) shows the name the retailer uses on its page. Add both and you can see, listing by listing, where a retailer has your product down differently.

### Retailer page against your record

Open a listing and its sidebar does the comparison for you. Beside the name, GTIN, MPN, brand, retailer stock code and ECID, an icon shows whether the extracted value matches the value held in Eebz. Case, spaces and punctuation are ignored, and a GTIN also matches your alternative GTIN.

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Meaning
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:listing-match" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      The retailer's page matches your record
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:listing-mismatch" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      The retailer's page shows something different. Check the listing
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:circle" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Nothing to compare: the retailer's page doesn't show this value
    </td>
  </tr>
</tbody>
</table>

## Product lifecycle

Where a product is in its commercial life, worked out from its release date and lifecycle length. A product has one lifecycle stage, the same at every retailer. See [product and listing lifecycle](/support/lifecycle).

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Stage
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:product-lifecycle-pre-order" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Pre-order
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:product-lifecycle-new-release" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      New release
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:product-lifecycle-catalogue" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Catalogue
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:product-lifecycle-late-life" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Late life
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:product-lifecycle-end-of-life" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      End of life
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:product-lifecycle-retired" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Retired
    </td>
  </tr>
</tbody>
</table>

## Listing lifecycle

The same symbols standing on a shelf. A listing is one SKU at one retailer, and its lifecycle is the product lifecycle adjusted for the product's [ranging](/support/ranging) and the [retailer's category strategy](/support/retailer-category-strategy). A retailer with a narrow range moves on from a product sooner, so a listing can be later in its life than the product.

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Stage
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:listing-lifecycle-pre-order" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Pre-order
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:listing-lifecycle-new-release" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      New release
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:listing-lifecycle-catalogue" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Catalogue
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:listing-lifecycle-late-life" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Late life
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:listing-lifecycle-end-of-life" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      End of life
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:listing-lifecycle-retired" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Retired
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:pause" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Paused: Eebz is not reading this retailer at the moment
    </td>
  </tr>
</tbody>
</table>

## Ranging status

Whether a retailer should stock a SKU, given the product's [ranging](/support/ranging) and the [retailer's category strategy](/support/retailer-category-strategy), and whether it does.

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Status
    </th>
    
    <th>
      What it means
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:assortment-in-range" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      In range
    </td>
    
    <td>
      The retailer's strategy covers this product and it is listed
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:assortment-missing" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Missing
    </td>
    
    <td>
      The retailer's strategy covers this product but there is no listing. This is the gap worth chasing
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:assortment-out-of-range" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Out of range
    </td>
    
    <td>
      Listed, but outside the retailer's strategy for this product
    </td>
  </tr>
</tbody>
</table>

## Retailer category strategy

How broad a range a retailer carries in a market. The more boxes on the shelf, the broader the range. See [retailer category strategy](/support/retailer-category-strategy).

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Strategy
    </th>
    
    <th>
      Range
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:category-destination-plus" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Destination+
    </td>
    
    <td>
      Category champion
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:category-destination" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Destination
    </td>
    
    <td>
      Full range
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:category-routine" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Routine
    </td>
    
    <td>
      Good range
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:category-convenience" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Convenience
    </td>
    
    <td>
      Limited range
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:category-profit" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Profit
    </td>
    
    <td>
      Opportunistic
    </td>
  </tr>
</tbody>
</table>

## Availability

What the retailer's page said about stock in the latest extract.

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Availability
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:in-stock" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      In stock
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:out-of-stock" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Out of stock
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:preorder" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Pre-order
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:in-store-only" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      In store only
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:online-only" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Online only
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:lost-buy-box" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Lost buy box: available, but another seller holds the buy box
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:not-listed" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Not listed: no listing found at the retailer
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:unknown-stock" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Unknown: the page didn't show stock
    </td>
  </tr>
</tbody>
</table>

## Condition

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Condition
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:lightning" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      New
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:used" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      Used
    </td>
  </tr>
</tbody>
</table>

## Product settings

On the Products list, these icons head the columns that show what is switched on for each of your products.

<table>
<thead>
  <tr>
    <th>
      Icon
    </th>
    
    <th>
      Setting
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <icon name="eebz:perfectpage" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      <a href="/support/perfect-page">
        PerfectPage
      </a>
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:stores" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      <a href="/support/extract-types">
        Store extracts
      </a>
    </td>
  </tr>
  
  <tr>
    <td>
      <icon name="eebz:high-frequency" size="1.75em">
        
      </icon>
    </td>
    
    <td>
      High-frequency extracts
    </td>
  </tr>
</tbody>
</table>

## Sitemap

See the full [sitemap](/sitemap.md) for all pages.