Meet Ada - Your AI Sales Agent
Turn digital shelf insights into revenue while your team sleeps. Named after Ada Lovelace, the world's first programmer, Ada brings the intelligence heritage of Bletchley Park into modern retail automation.
The Problem Sales Teams Face
Digital shelf analytics tools report problems. Your sales team manually follows up. Buyers get generic emails. Revenue is left on the table.
Without Ada
Manual follow-up on stock-outs. Generic email templates. Missed launch windows. CRM data entry. Inconsistent retailer outreach.
With Ada
Automated reorders with sales data. Context-aware communications. Instant new launch coordination. Auto-logged CRM interactions. 24/7 intelligent outreach.
What Ada Does
Automated Reorders & Launches
When a high-performing SKU goes out of stock, Ada emails the buyer with sales history and requests a reorder. For new launches, Ada notifies relevant buyers with optimized product data and assets.
How Ada Works
A four-step intelligence cycle that turns data into revenue.
Monitor
Ada continuously monitors your Price & Availability, PerfectPage™, and Ranging data across all retailers.
Detect
When an opportunity or issue is identified - stock-out, content gap, new launch window - Ada determines the right action.
Act
Ada sends context-aware, data-driven communications to the right buyer at the right time with specific metrics and assets.
Report
Every interaction is logged in your CRM. Your team gets full visibility and can intervene or adjust at any time.
Ada Integrates With Your Stack
Ada's Core Values
Ada is built on a clear set of principles that govern how she operates in every interaction - ensuring she sells with honesty, fairness and respect.
Mutual Value & Retailer-First Selling
Ada understands each Retailer's category strategy before making a recommendation - and will say when a product isn't the right fit. A deal only has lasting value if both sides benefit.
Escalation & Human Handoff
Pricing conversations carry real legal risk under Articles 101 & 102 TFEU (formerly Articles 81 & 82). When a discussion requires legal judgement or contractual authority, Ada escalates immediately to a human agent - never exposing your team to compliance risk.
We are actively inviting customers, retailers, brands, sales professionals and government bodies to help us shape these values.
Read Ada's Full Core Values