69% of shoppers go straight to the retailer's search bar
They find your product in one of two ways: it ranks there naturally, or you pay for it to be there. SearchUltra shows which, for every search term at every retailer, not just Amazon, and switches off the ads that buy clicks you had already won.
Sources: SearchEngineLand, Nosto, Statista.
Every search term at a glance
See organic and paid side by side
Every search term you choose to track, at every retailer, with your products, your competitors and the promoted slots in one view.
Search rankGaming headsets| Rank | gaming headset | wireless headset | ps5 headset |
|---|---|---|---|
| 1 | Your headset | SteelSeries Arctis Nova 7 | Your headset |
| 2 | Razer BlackShark V2 Pro | HyperX Cloud III | SteelSeries Arctis Nova 7 |
| 3 | Your headset | Corsair HS80 | HyperX Cloud III |
| 4 | HyperX Cloud III | Logitech G435 | Razer BlackShark V2 Pro |
You pay for the top slot on gaming headset, and already rank first without it.
Add once, tracked everywhere
Add a search term to a product once, and it is tracked at every retailer in that country.
In each country's language
Each country gets its own wording, so your German team tracks the term German shoppers use.
Browse and search, side by side
The category page sits beside your search terms, so you see where you rank when shoppers browse and when they search.
Share of shelf
Your share of the shelf shoppers see
- Every brand's share of the category at each retailer, live
- Weighted by rank, so page one counts for more
- Win search, organic or paid, and your share of shelf grows
Retail media
Ads off when they can't earn
There is little point paying to reach number one when you are already there, or sending paid traffic to a product nobody can buy from you. SearchUltra switches the ad off, and back on when it can earn again. Spend only where it earns, and your ROAS goes up.
A major mobile phone brand saved 7% of its total retail media budget.
gaming headset Amazon UK
Connect your retail media accounts and your warehouse stock
Set the rules: organic rank, stock and buy box
SearchUltra switches each ad off, and back on when it can earn
Where a retailer has no API, Ada emails the buyer instead. SearchUltra decides whether an ad runs; it does not manage bids.
Understand
Know who you're up against
Share of shelf weighted to pages one and two, where shoppers look, for each retailer and the category as a whole. Little point in large sums where you already lead.
Measure share of search
Your share of the results for each search term, with promoted listings in or out. See where competitors pay to appear on your terms, and when they started.
Optimise
Fix what drives rank
Rank is driven by more than the page. Promotions, tags such as Bestseller and small price moves count too. See what the products above you have that yours doesn't.
Rank naturally and you pay less to be found.
Clear up duplicate listings
Third-party duplicates and split variants dilute your ranking and can promote the wrong page. Eebz finds them so they can be merged.
Don't waste
Cut ads where you already rank
When a product ranks high for a term without the ad, the ad is switched off. Keep the money, or move it to the products lower down, where it earns the best ROAS.
Pause ads when you can't sell
A lost buy box, or an empty shelf at the retailer or in your warehouse, switches the ad off. It comes back on when you can sell again.
Stay ahead
Catch new listings first
New listings, yours and competitors', are found from the results page as they land, so media and content follow a launch rather than trail it.
95% of new listings matched within days.
Did it work?
Rank is tracked every day for every search term, paid and organic, before and after each change, so you know which spend earned its place.
Content
See what lifts the pages above yours
PerfectPage scores every page in the category on the parameters you choose, competitors included.
Access Eebz your way
See your share of the shelf
Our free audit shows your brand's share of shelf against your competitors, and an estimate of the sales you could gain by moving up the page.