Sales, trade marketing and legal
Six ways to increase revenue
Most teams still use a spreadsheet or a legacy price tracker that's slow to update and misses key promotions.
01Marketplace and ecommerce leads
Every seller, every buy box, every listing
Who holds the buy box and who lost it. Which sellers are unauthorised, grey or used. Which listings are suppressed. Every marketplace, every morning.
70,000+ marketplace sellers tracked and checked against your authorised list.
Your wireless headset on Amazon UK, RRP £149
Buy box tracking
The morning your authorised seller loses the buy box: who won it, and at what price.
Suppressed listings
Live but can't be bought? Flagged with the day's exceptions.
Authorised sellers
Every seller checked against your authorised list. The rest are flagged.
Full seller range
Open any seller to see everything they sell, and at what price.
Grey stock
Sixta knows the market each SKU was made for, so stock in the wrong market is flagged.
Used and new offers
Used offers are tracked apart from new, so a cheap used listing never looks like a price drop.
Not just Amazon. Every marketplace in your markets, read daily.
02Sales leaders and pricing managers
Win on price
Use price to sell more. Check every claim, land every promotion, set the winning price.
Price movement timeline
A retailer says a rival is cheaper and asks for support. Amazon matches a seller and bills you. See the order prices moved, by retailer and seller, before you agree to anything.
Promotion compliance
Agreed a promotion? Check the price fell at every retailer on the agreed days. A funded discount that never reaches the shopper is money lost.
Competitor pricing
Compare any of your products with a tracked competitor and see the gap at every retailer.
Market price
Lowest, average and market price for your product and its real rival, retailer by retailer, so a price drop lands where it wins the sale.
Price impact
See price beside rank, availability and share of shelf. Learn what a price move did, and repeat what works.
MAP in the US. RRP in Europe.
MAP compliance
Every advertised price, retailer and seller checked against your MAP policy each morning, promotional MAP windows included. Breaches go to the owner with the history.
EU and UK competition law
Built around the EU Vertical Block Exemption Regulation (2022/720) and the UK Vertical Agreements Block Exemption Order (VABEO 2022). Eebz reports where the market sits against your recommended price. It never sets a retailer's price.
Price alignment alerts
Pick your key products. Eebz alerts your legal team when a price sits level across retail, or tracks a key competitor too closely. Both can signal a competition-law problem, so counsel can check what your teams tell retailers.
Eebz reports the market. Resale prices stay with the retailer, and your pricing policy stays with you and your legal team.
03Sales and pricing teams
Price communications
One price list drives MAP checks, promotions and what every buyer receives.
One price list
RRP, MAP and dated promotional prices, plus product data, lifecycle and asset links. Upload a CSV or build it in Eebz.
Price checks
The same list drives US MAP checks, your recommended price position in Europe and the daily promotion check.
Buyer price lists
Ada sends each buyer a clean price list with specs, images and lifecycle dates from Sixta. A complete list makes a new line easier to say yes to.
Go-live tracking
See the day each retailer lists a new line, by salesperson or distributor, and chase the rest.
| Product | RRP | Lifecycle | Assets | At Currys today |
|---|---|---|---|---|
| Wireless headset X2 | £179 | New, launches 1 Nov | Spec sheet, 8 images | Listed 3 Nov |
| Bluetooth speaker, blue | £99 | Current | Spec sheet, 6 images | Not yet listed |
| Wireless headset X1 | £149 | Ends 31 Dec | Spec sheet, 6 images | Run-out |
| Retailer | Salesperson or distributor | Status |
|---|---|---|
| Currys | Sam, key accounts | Live 3 Nov |
| Argos | Sam, key accounts | Live 5 Nov |
| Very | Distributor A | Not live |
| 12 resellers | Distributor B | 8 of 12 live |
04Sales and ecommerce
Catch stock-outs first
Every day out of stock hands sales to a rival. Spot it the morning it happens and restock before the next reorder.
Daily stock checks
Every retailer read each morning, so a stock-out shows the day it happens, not when the weekly report lands.
Warner Bros. Games lifted channel availability from 64% to 85%. By our estimate, worth around 15% more revenue.
Faster replenishment
Ada emails the buyer that morning with the sales evidence and a reorder request. Stock is back before the reorder cycle would bring it.
Rank protection
Out of stock online, you slip down search and shoppers buy a rival. Lost rank can take weeks to win back, so every day you restock sooner counts.
Delisting alerts
Availability at every retailer, and by store where shown. Dropped from the category page is told apart from out of stock.
Reseller stock
Distributors compare their stock feed with what each reseller shows, and chase the gaps.
9am exceptions
Out of stock, delisted, price drop, below MAP, lost buy box or suppressed. Each goes straight to the owner of that retailer or product.
05Key account managers
Win the buyer meeting
Stock, price and range gaps at that retailer, ready before you sit down. Make the case for more range and more orders.
Retailer gaps
Filter by retailer: which products are missing, out of stock or priced off. Take the list into the meeting.
Range share
Each retailer's listings counted by brand. Show the buyer where your range is thin.
06Trade marketing and finance
Settle disputes
A retailer claims support or Amazon claims margin? The record is ready. Pay only for what really ran.
Price history
Every price, every retailer, every day, ready to export. When a retailer claims support for days the deal didn't run, the record is there.
Amazon margin claims
Amazon says it matched a lower price. See if it was really live, where, and for how long.
Right on the day the price drops
Up to 35% of shelf prices are wrong. Our research shows why: they were never read. A scrape failed and yesterday's price filled the gap. It looks right until the price drops, and the sales go to whoever reacted first.
Guessed prices
A read fails and yesterday's price fills the gap. Nothing looks wrong until the price moves, and the drop is missed.
Yesterday's data
At 10am you see yesterday's data. Fine on a normal day. Wrong on the day the price drops.
Checked twice
Each price is read on the category page and the product page, then cross-checked. A mismatch is caught before it reaches you.
Fixed in 36 hours
Retailers change their sites daily. Our engineers fix a broken read in 36 hours on average, so a gap is never filled with a guess.
96% of prices right, against about 65% for the market leader
Eebz follows the sun: each market is read around 3am local and delivered by 10am. Retailers that reprice at a set time, like Argos, are read after it.
Eebz benchmark: 50 products across 8 retailers in the UK and Benelux.
Promotions and peak days
Did the promotion run as agreed?
Check every retailer against the agreed plan, every day. For Black Friday and the days that move by the hour, book extra extracts in advance.
Access Eebz your way
Powered by Ada
Action, not just data
Ada, our AI agent, acts on what Eebz finds. When a top seller runs low, Ada emails the buyer with sales evidence and a reorder request, within your rules.
Meet AdaSee the revenue you could add
Pick one of your products and one rival. Our free Digital Shelf Audit shows price and availability for both at each retailer, plus your potential revenue increase.