How to boost your pre-orders
Enhance your pre-orders with Eebz's expert advice. Boost early sales by reading our latest blog post.
How to boost your pre-orders
Pre-orders act as an early indicator of your product's future success. Without them, you and your retailers would be missing out on a crucial window to help drive initial sales.
Eebz can provide visibility into where your products are being listed across online and physical retailers. In the latest exploration of our data, we found that pre-order vs on-release game listings vary tremendously by both retailer and market.
The perfect example of pre-order importance was demonstrated by the recent triple-A release Fifa 22.
The table below showcases the average increase from pre-order to release day listings of the game for PS4 and PS5 markets.
According to our data, only eight countries out of 65 had the same number of Fifa 22 listings from pre-order to release day across both PS5 and PS4, which essentially means they were ahead of the game by having stock for a highly anticipated product.
On the other hand, for countries that offered PS4 pre-orders for Fifa 22, 40% of listings available on the release date were not available two months prior as a pre-order.
In addition, the following countries showed a significant increase in listings at release, but with very limited pre-order listings: Argentina, Brazil, Egypt, Finland, Norway, Slovakia, UAE. This shows significant room to gain a share of pre-release sales and potentially puts competitor stores at a strong advantage.
As shown below, digital stores such as PlayStation had pre-orders available well in advance of release day.
Crucially, our data provide insight into when your product goes in and out of stock in real-time, even in the pre-order stage of the product life cycle.
Having visibility of the pre-order status for your products using the Eebz platform, as demonstrated above, will help maximise sales.
Get ahead of the game by ensuring you have pre-order stock with our availability tracking feature. At Eebz we can provide you with pricing, availability, discoverability, buy box and many more insights to help you improve your digital merchandising performance.