Eebz icon key: data source, lifecycle and ranging icons

What each icon in Eebz means: where the data comes from, product and listing lifecycle, ranging, retailer category strategy and availability.

Icons carry a lot of meaning in a small space. Hover over any icon in the app to see its name. This page lists what each one means and links to the articles that explain the idea behind it.

Where the data comes from

Eebz holds two versions of many facts about a listing: what the retailer's page shows, and what your product record says it should be. An icon beside each column in the Columns panel tells you which one you are looking at.

Icon	Source	What it means
	Extracted	Read from the retailer's page in the latest extract. This is what shoppers see.
	PIM	Held in Eebz for your product, SKU or listing. This is what it should be.
	PerfectPage	A PerfectPage score or check, which tests the retailer's page against your standard.

Take the product name. The Product column (PIM) shows the name held in Eebz. The Product Name column (extracted) shows the name the retailer uses on its page. Add both and you can see, listing by listing, where a retailer has your product down differently.

Retailer page against your record

Open a listing and its sidebar does the comparison for you. Beside the name, GTIN, MPN, brand, retailer stock code and ECID, an icon shows whether the extracted value matches the value held in Eebz. Case, spaces and punctuation are ignored, and a GTIN also matches your alternative GTIN.

Icon	Meaning
	The retailer's page matches your record
	The retailer's page shows something different. Check the listing
	Nothing to compare: the retailer's page doesn't show this value

Product lifecycle

Where a product is in its commercial life, worked out from its release date and lifecycle length. A product has one lifecycle stage, the same at every retailer. See product and listing lifecycle.

Icon	Stage
	Pre-order
	New release
	Catalogue
	Late life
	End of life
	Retired

Listing lifecycle

The same symbols standing on a shelf. A listing is one SKU at one retailer, and its lifecycle is the product lifecycle adjusted for the product's ranging and the retailer's category strategy. A retailer with a narrow range moves on from a product sooner, so a listing can be later in its life than the product.

Icon	Stage
	Pre-order
	New release
	Catalogue
	Late life
	End of life
	Retired
	Paused: Eebz is not reading this retailer at the moment

Ranging status

Whether a retailer should stock a SKU, given the product's ranging and the retailer's category strategy, and whether it does.

Icon	Status	What it means
	In range	The retailer's strategy covers this product and it is listed
	Missing	The retailer's strategy covers this product but there is no listing. This is the gap worth chasing
	Out of range	Listed, but outside the retailer's strategy for this product

Retailer category strategy

How broad a range a retailer carries in a market. The more boxes on the shelf, the broader the range. See retailer category strategy.

Icon	Strategy	Range
	Destination+	Category champion
	Destination	Full range
	Routine	Good range
	Convenience	Limited range
	Profit	Opportunistic

Availability

What the retailer's page said about stock in the latest extract.

Icon	Availability
	In stock
	Out of stock
	Pre-order
	In store only
	Online only
	Lost buy box: available, but another seller holds the buy box
	Not listed: no listing found at the retailer
	Unknown: the page didn't show stock

Condition

Icon	Condition
	New
	Used

Product settings

On the Products list, these icons head the columns that show what is switched on for each of your products.

Icon	Setting
	PerfectPage
	Store extracts
	High-frequency extracts

Icon key